Discover free tips for increasing views
If your video’s goal is to accumulate views on YouTube, you have fierce competition. As we often tell our video clients, nonprofits are ultimately competing with cat videos for the attention of their audience.
This means that nonprofit videos need to be fun, not informational only. If you manage to attract your audience with a compelling video, there is a much greater chance that they will visit your website to learn more about your cause or campaign. But you must first engage people emotionally – make them laugh, make them cry, or make them think of something in a new and interesting way.
What is the first step in involving people? Your video must be seen! Being the second largest search engine in the world (right after Google), YouTube is a great way to get found. By keeping your audience and research interests in mind when you upload your video, you can increase the chances that people will find and watch it.
Here are some tips for increasing views
Make it stand out on your YouTube page.
Immediately after adding your video to YouTube, make sure your video is the featured one. People viewing your organisation’s YouTube page should see your most current video. This keeps your organization up to date, current and relevant and puts the video at the center of the YouTube user’s attention.
Pick a good thumbnail.
If you allow YouTube to automatically choose your thumbnail, it probably won’t be very interesting. Use your computer’s screenshot function to capture an emotionally compelling image from your video and upload it to your video settings.
Make your title short and interesting.
Your video title shouldn’t necessarily describe your video in a way that makes sense to your administration. Make your title viewer-centric and think about what would make you want to click on a video. (The noteworthy titles are a good source of inspiration). And try to be short – a shorter headline that doesn’t get cut is better for click-throughs. Here are some examples of good titles from YouTube star PewDiePiePie for Charity Water and the Sierra Club.
Choose the tags that will be good for SEO.
Your constituents are using YouTube as their search engine – so you should too! Think about what your supporters are looking for, and make sure these keywords are included in your video tags. Keep in mind that what people are looking for is not always an accurate description of the video.
Write a good description of the video.
In the video description, consider telling a story instead of describing what happens in the video. Be funny, and remember that the description area is not the place to hit the messaging points. PETA does a good job of narrating the video description in their “Circuses in 60 Seconds” video.
Take advantage of non-profit annotations on YouTube. It’s amazing how many people don’t know about video annotations – back in 2009 we were telling nonprofits how to use them! The annotations should appear at least 30 seconds in the video and just before the end of the video and should provide a link for people to take action. And don’t forget to check your links to make sure they go to the right place!
Upload a transcript of your video in English.
About 38 million people in the United States speak Spanish. By uploading transcripts of your video in both languages, your video will start appearing in YouTube searches in English and Spanish. Transcripts warn YouTube of which keywords are in your video and greatly increase the likelihood of your audience finding you via YouTube search.
Posted early and often.
People don’t click on every link posted by an organization’s social media platforms. Make sure you continue to post your video regularly for at least a month and keep your posts fresh by changing the titles and images that appear. This way your audience will increase significantly, increasing exposure to a new audience.
Add a lightbox or pop-up to your website.
A video is a great opportunity to get to know your organization better, regardless of why or how people come to your website. If you don’t have a lightbox, make sure your video is present somewhere on your site’s homepage.
Negotiate your website’s ranking in advance, as it may be a coveted space by other departments. Your video deserves to be highlighted. It’s new content and your biggest fans would love to see it.
The goal of a video is to be seen. By taking a few small steps, you can dramatically increase the number of people watching your video and want to engage with your organization, without spending extra money on digital advertising.
Help increase popularity by purchasing views
The greater the number of views of your videos on Youtube, the greater the chances of obtaining new organic views and triggering a natural growth mechanism that could lead you among the trending results!
On Socialraise you can choose from many services at low prices and customize your growth strategy so that it does not weigh too much on your pockets but at the same time allows you to grow exponentially.