Best time to post on social media? Find out depending on your industry

social media are increasingly protagonists of our daily life, in fact due to the pandemic, more people have started to be online, surf the web and use social networks as a leisure, to get information or to stay in touch with loved ones.

We are experiencing the Digital Transformation , that is the period of maximum technological development in the history of humanity and thanks to the pandemic, the process started rapidly.

A study conducted by Sprout Social shows how the hours and days to post on social networks depending on the sector of reference.

Let’s see together the time and the best day to post, depending on the social and the sector !

Facebook

Facebook , the social media par excellence has experienced strong growth in 2020, if in past years, it was thought that the channel was destined to succumb, the prospect is certainly rosy.

In fact, it represents a great opportunity for companies and brand who want to offer their products or services through Content Marketing .

What is the best time, in general, to post on Facebook ?

source: sproutsocial.com

As we can see from the graph, the best time to post on Facebook is morning , approximately between 9: 00 and 13:00 , the best days are Tuesday , Wednesday and Friday , while the worst day is Saturday .

Instagram

Instagram has been able to amaze its users with news, which immediately became trends such as Reels , Instagram Guides and Instagram Insider , the first magazine of IG .

All this ferment, offers an absolutely fertile scenario for companies and brands that want to propose their product or service, riding the trends of the moment and focusing a lot on visual content and video .

What is the best time, in general, to post on Instagram ?

source: sproutsocial.com

The best time to post on Instagram is late morning , around 11:00 , the best day is Tuesday , while the worst day is Sunday .

Twitter

Twitter is a social network that in Italy we often leave aside, but in the rest of the world it is widely used, not only by public figures, journalists or politicians, but also by people who want to have direct communication with brands and companies.

Indeed, Twitter thanks to its institutional soul is perceived as a valuable channel, which makes it one of the first sources of information in the United States .

In 2020, it was the protagonist as an information channel about the pandemic and the presidential elections, with specific trending topics .

What is the best time, in general, to post on Twitter ?

source: sproutsocial.com

The best time to post on Twitter is between late morning and early afternoon , approximately between 9:00 and 15:00 , the best day is Wednesday , while the worst day is Saturday .

LinkedIn

LinkedIn is the social of professionals , characterized by the target B2B , but whether you work for a company or a freelancer it is important to content ad hoc or conduct Ads campaigns to increase brand awareness, ie the Brand Awareness or your Personal Branding .

What is the best time, in general, to post on LinkedIn ?

source: sproutsocial.com

The best time to post on LinkedIn is during the morning , approximately between 9:00 and 12:00 , the days best are Tuesday and Wednesday , while the worst day is Sunday .

From the analysis conducted by Sprout Social it can be seen how different product sectors have a greater engagement at certain times and days of the week than others. Let’s find out together!

The data examined by Sprout Social refer to Facebook , Instagram and Twitter , which offer a greater number of results to offer a more precise context.

Healthcare

Companies in the Healthcare sector aim to inform and educate people, through information content : this has allowed growth on Instagram , social media that until 2019 was not among the most suitable in a Social Media Marketing strategy for the healthcare sector .

Below we see the best times to post on Facebook , Instagram and Twitter for Healthcare .

source: sproutsocial.com

The best time to post on Facebook for the Healthcare sector is in late morning , at around 11:00 , while the best day is Tuesday and the worst day is Sunday .

source: sproutsocial.com

The best times to post on Instagram for the Healthcare sector are morning from 8 : 00 at 12:00 and afternoon from 17:00 to 20:00 , while the best days are Monday and Tuesday and the worst day is Saturday .

source: sproutsocial.com

The best times to post on Twitter for the Healthcare sector are morning from 8 : 00 at 13:00 , while the best day is Tuesday and the worst day it’s Sunday .

Media

The Media sector, in Italy is growing driven by digitization , while in the USA , it is a sector solid involving millions of users on Instagram and Twitter .

Below we see the best times to post on Facebook , Instagram and Twitter for the Media sector.

source: sproutsocial.com

The best times to post on Facebook for the Media sector are morning from 6 : 00 at 9:00 , i best days are Tuesday , Wednesday and Friday , while the worst day is Saturday .

source: sproutsocial.com

The best times to post on Instagram for the Media sector are morning from 8 : 00 at 11:00 and afternoon from 13:00 to 17:00 , the best days are Tuesday , Wednesday and Thursday , while the worst day it’s Sunday .

source: sproutsocial.com

The best time to post on Twitter for the Media sector is morning from 6:00 to 9:00 , the best days are Monday and Tuesday , while the worst day is Saturday .

Education

For the Education sector, i.e. education , schools and universities , the channels communication main are Facebook and Twitter , but above all universities are aiming at a multichannel strategy that also includes Instagram .

Below we see the best times to post on Facebook , Instagram and Twitter for the sector Education .

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source: sproutsocial.com

The best time to post on Facebook for the Education sector is morning , at 10:00 approximately, the best days are Tuesday and Wednesday , while the worst day is Sunday .

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source: sproutsocial.com

The best time to post on Instagram for the Education sector is morning , between 4:00 and 5:00 or afternoon at approximately 14:00 , the best day is Friday , while the worst day is Sunday .

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source: sproutsocial.com

The best time to post on Twitter for the Education sector is morning , at 10:00 approximately or between late afternoon and evening , approximately between 18:00 and 21:00 , the best day is Monday , while the worst day is Sunday .

Nonprofit

For the Nonprofit sector it is recommended to create a omnichannel strategy , in fact in the USA Facebook , Instagram and Twitter show the same rate of engagement , for content in this sector .

Below we see the best times to post on Facebook , Instagram and Twitter for the Nonprofit sector.

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source: sproutsocial.com

The best time to post on Facebook for the Nonprofit is from 10:00 to 17:00 , the best day is Wednesday , while the worst day is Saturday .

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source: sproutsocial.com

The best time to post on Instagram for the Nonprofit is from 10:00 to 18:00 , the best day is Wednesday , while the worst day is Sunday .

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source: sproutsocial.com

The best time to post on Twiitter for the Nonprofit is morning from 10 : 00 at 11:00 and afternoon from 14:00 to 16:00 , the best day is Wednesday , while the worst day is Sunday .

Catering

The companies and brands of Catering, they had to adapt, focusing their digital strategy on delivery , take-away and content to increase Brand Awareness .

Below we see the best times to post on Facebook , Instagram and Twitter for the Catering sector.

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source: sproutsocial.com

The best time to post on Facebook for Restaurants is linked to the time d lunch , the best day is Friday , while the worst day is Sunday .

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source: sproutsocial.com

The best time to post on Instagram for Restaurants is from 9:00 to 13:00 , the best day is Monday , while the worst day is Saturday .

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The best time to post on Twitter for Restaurants is from 8:00 to 14:00 , the best day is Thursday , while the worst day is Saturday .

Tech

Instagram is the most used social network in the Tech sector, both for B2C and for B2B , in fact both target segments want to update themselves before proceeding to purchase a product or service.

Below we see the best times to post on Facebook , Instagram and Twitter for the Tech sector.

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source: sproutsocial.com

The best time to post on Facebook for Tech is afternoon , among the 15:00 to 16:00 , the best day is Tuesday and Wednesday , while the worst day is Sunday .

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source: sproutsocial.com

The best time to post on Instagram for Tech is morning between 10:00 and 13:00 and afternoon between 14:00 and 20:00 , the best day is Monday , while the worst day is Sunday .

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source: sproutsocial.com

The best time to post on Twitter for Tech is between 9:00 and 14:00 , the best day is Tuesday , while the worst day is Sunday .

Travel

The Travel sector was one of the sectors most affected by the pandemic, which is why companies in the sector had to reinvent themselves by offering emotional content and inspiration , which showed the user a experience .

Below we see the best times to post on Facebook , Instagram and Twitter for the Travel sector.

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source: sproutsocial.com

The best time to post on Facebook for Travel is morning between 9:00 and 13:00 , the best day is Wednesday , while the worst day strong> is Sunday .

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source: sproutsocial.com

The best time to post on Instagram for Travel is morning early around 7:00 and between 11:00 and 15:00, the best day is Thursday , while the worst day is Saturday and Sunday .

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source: sproutsocial.com

The best time to post on Twitter for Travel is between 8:00 and 14:00 , the best days are Monday and Tuesday , while worst day is Saturday .

Finance

The social of Finance are Facebook and Twitter , focusing the former on an internal market and the latter as worldwide channel .

Below we see the best times to post on Facebook , Instagram and Twitter for the Finance sector.

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source: sproutsocial.com

The best time to post on Facebook for Finance is morning between 9:00 and 13:00 and in the afternoon around 17:00 , the best day is Wednesday , while the worst day is Sunday .

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source: sproutsocial.com

The best time to post on Twitter for Finance is between 12:00 and 15:00 or after midnight , the best day is Monday and Tuesday , while the worst day is Saturday .

Hospitality

Companies in the Hospitality sector, which deals with hotels and accommodation , have changed their digital strategy, offering content information on restrictions and updates regarding the pandemic.

Below we see the best times to post on Facebook , Instagram and Twitter for the Hospitality sector.

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source: sproutsocial.com

The best time to post on Facebook for the Hospitality sector is morning among the 8:00 and 11:00 or afternoon around 16:00 , the best day is Friday , while the worst day is Sunday .

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source: sproutsocial.com

The best time to post on Instagram for the Hospitality sector is morning among the 8:00 and 12:00 or afternoon between 15:00 and 16:00 , the best day is Friday , while the worst day is Sunday .

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source: sproutsocial.com

The best time to post on Twitter for the Hospitality sector is morning among the 10:00 and 11:00 or afternoon between 15:00 and 17:00 , the best day is Thursday , while the worst day is Sunday .

Last but not least, check the Analytics of your account for each social channel , you will see the hours and days in which you can check the data and the moment of greatest engagement with your users.

What do you think? Do you check the data before posting on social networks?

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