If you’re looking for a way to create filters for Instagram stories … you’ve come to the right place!
I started collecting some information about story filters last week and I assure you there are a lot of amazing possibilities.
Not only to create something unique and personal on Instagram but also to grow your account even more!
I’ll tell you about that later.
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What I want to tell you now is that you are inside what will soon become the most complete guide for creating custom filters for Instagram stories .
In fact, I’ve decided to share my research and experimentation process, explaining in a simple way all the steps you need to take to create your very own filter.
Bookmark this article, because in the next few weeks it will be completed with new program features and the simplest video tutorials you can find out there!
What will you find in this guide?
I’ll explain how to create the following types of custom filters for your Instagram Stories:
- Make-up ;
- Particles coming out of the eyes ( coming soon , in the meantime you can watch this video);
- Coloring / Filter ( coming soon , in the meantime you can watch this video).
Let’s start right away because there are so many things to say!
Before starting. What do you need to create Instagram Stories filters?
Don’t think of quick apps or tools that you can use directly from mobile.
Your mobile phone will be the last thing you need to pick up to create your own story filter.
It is a process of graphics, photo editing but above all of augmented reality.
Yes, the tool released by Facebook to create filters for stories is a real augmented reality program that must be installed and used on a PC or Mac.
Not only that!
Creating a filter is also an important graphic and photo editing job because you will have to go and draw everything you want to appear on your face from scratch.
Here is a small checklist of things you need.
- Download and install Facebook’s Spark AR Studio program on your PC (you can find it here).
- Having a graphics program . I use Photoshop but Pixlr, photo editor to be used directly online, is also fine.
- Some guide grids that you will need to draw on the face (you can download them here).
In the video below, you can see the whole process to download and install the program.
It’s not difficult at all, just go to this page, click on Download at the top right and follow the instructions.
After a few minutes you will have the Spark AR Studio icon on your computer desktop.
I need to warn you of one thing.
Since this is an augmented reality program, you need a computer that is pretty good and with a good graphics card. So don’t worry, it’s completely normal if the tool freezes or crashes sometime!
Let’s start seeing how to create a makeup filter for your Instagram Stories right now!
1. Create Instagram Stories Filter: Make-up
What we’re going to create will be something like this (press Play ).
That is a filter that adds, for example, eyeliner, contouring and lipstick to your face in a completely artificial way.
The idea is to always appear at the top in stories even when you’re not really in great shape!
The first step is to open the Spark AR Studio program from your computer and click on Blank Project .
You will be presented with this splash screen.
At the top left you will have all the functions we are going to use while at the top right you can see the preview of the effect in real time.
You can choose whether to see the filter on a test face , like the one on the screen, or to test it on yourself by activating the webcam.
To see it on you, click on the camera symbol at the top left and then on HP True Version HD .
At this point, you should see yourself in the place of the gentleman in the picture!
a) Identify the face with Face Tracker and color it with a face Mesh.
What we’re going to do now is create a mask that follows the face and apply make-up on it to be drawn with a Photo Editing program like Photoshop .
On the left, click on Focal Distance with the left mouse button, then right click -> Add -> Face Tracker.
The new facetracker0 entry will appear.
Right click on facetracker0 -> Add -> Face Mesh .
You will now see your black and white checkered visa.
From the right column, click on + next to Materials . A new level will be created under Assets on the left. You can rename it as you like.
This layer will allow us to make the skin smooth and smooth.
Now click on the material0 layer at the bottom left (or whatever name you gave it).
Then go back to the top right and go to Shader Type -> select Retouching and change the opacity. I recommend values between 70 and 100% to make the skin very smooth .
Do you see much smoother skin?
b) Create the digital makeup.
Now, what we should go do is add a new Face Mesh, as we did before, assign it a material and load the makeup file you drew.
To do this, however, you need to draw the makeup first . It is not easy: you need to be familiar with graphics.
Not only that.
It is necessary to understand how and where to design the various makeup elements.
You can use some handy grids I left for you here. In this case we will need the faceMeshTrackers.png .
Download it to your PC and open it in Photoshop (or Pixlr). This is what you will see when opening the file in Photoshop.
This grid will serve as a guide to identify the elements of the face on which you will have to go and draw the makeup.
For convenience, at the beginning you can add a new layer that you will color in black or white, to avoid seeing the background checkerboard.
Once you’re done with the drawing, turn off the base layer with the grid and just leave the makeup behind. Save everything in .png format.
This is an example of what you should have at the end.
If you don’t get along well with Photoshop, you can skip this step and use the file you see in this photo. Just go to this Google Drive folder and download the file No Make-up 7 .
c) Upload the make-up file to Spark AR Studio.
Now back to Spark AR Studio.
Go left and right click on facetracker0 -> Add -> Face Mesh .
From the right column, click on + next to Materials -> Create New Material . You can rename it by going to the Assets on the left or leave it as material1 .
Now go back to the top right, click on Shader Type -> Face Paint and load the No Make-Up 7 file that you I provided in the Drive folder.
You will now see the makeup applied to the face.
If you don’t like the result, you need to go back to Photoshop, make the changes to the drawing, save it and reload it in Spark AR by loading a new image in Face Paint at the top right.
Now the filter is ready, we need to export it and upload it to Instagram.
Follow me !
Create Instagram Stories Filters: Export and Upload to Instagram.
All filters must be uploaded to Spark AR Hub and submitted for approval by Facebook. You should receive feedback within 10 days .
First, from Spark AR Studio , go to File -> Export .
In a few minutes you will have created the .arexport extension file that you will need to upload to Spark AR Hub.
Now, go to Spark AR Hub by clicking here. If you are logged in with your Facebook account, you will find yourself directly on the bulletin board.
This is the screen that will come up with all the filters you have loaded. To add one, click on Load Creative Effect at the top right.
At this point, all you have to do is follow the procedure. Here are all the steps!
1. Click on Start .
2. Upload the effect file and choose which Facebook account or page is the owner. If you want to upload it to Instagram, choose the page the account is linked to.
3. Choose whether to upload your effect to Instagram or Facebook and check the box below if the filter contains promotional material.
4. Choose the name and the icon of the effect. To understand how to create your icon, consult the Facebook guidelines found here.
5. Now you can test your effect on Instagram in preview! Copy the link and send it to your mobile. You can make it try up to fifty people! You will also need to create a sample video from the phone stories that you will need to upload to Spark Hub.
6. Schedule when to publish the effect. You can choose to make it public immediately after approval or set a start and end date.
7 . Check the data and send for analysis !
Back on the Spark AR Hub dashboard you will find the uploaded filter. Now you just have to wait for approval!
If you missed a step, you can find it in the video below!
If this tutorial was useful to you or you think it might help some of your friends or friends who are good with Photoshop, you can share it with the buttons below!
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What do you think about filters for Instagram stories?
They made me think a lot.
For years now it has been clear to everyone that the future of social platforms is video. Proof of this is the explosion of TikTok.
The truth is that with Spark AR Studio we are going beyond video . With the ability to create Instagram story filters we enter the world of augmented reality .
And if there are those who still can’t produce videos and put themselves in the camera, on the other hand we are moving towards something more and more futuristic.
Not only that.
Another little reflection.
If previously producing content for social media was very easy, a photo or a simple text was enough, now things are getting more and more complicated.
To get to the bottom of creating a filter like this, you need non-trivial programs and also a lot of graphic skills.
Will the content creator become a difficult and difficult profession to practice?
I’ll leave you with this question and waiting for the approval of your filter!
You can post the test link in the comments below. I’ll be happy to try your filter and tag you in my stories! Don’t forget to follow me on Instagram @monicpirozzi, on Tiktok @monicapirozzi, on my Facebook page and YouTube channel.
See you soon!