Opening a Youtube channel solely with the intention of earning may not be the best of ideas, but you will be pleasantly surprised when you discover how many earning possibilities it can give .
Youtubers are the self-produced celebrities of today, people who have gained an audience by creating content oriented to teaching, entertainment, reviews, etc … but who earns the most on Youtube ?
Who earns the most on Youtube?
According to Forbes these are the 10 channels that have earned the most from Youtube since June 2017 to June 2018:
- Ryan’s World . $ 22 million (22.4 million subscribers)
- Jake Paul . $ 21.5 million (19.7 million subscribers)
- Dude Perfect . $ 20 million (47.1 million subscribers)
- DanTDM . $ 18.5 million (23.3 million subscribers)
- Jeffree Star . $ 18 million (16.5 million subscribers)
- Markiplier . $ 17.5 million (24.5 million subscribers)
- VanossGaminc . $ 17 million (25 million subscribers)
- Jacksepticeye . $ 16 million (23 million subscribers)
- PewDiePie . $ 15.5 million (102 million subscribers)
- Logan Paul . $ 14.5 million (20 million subscribers)
This list may leave you with many questions about how these YouTube stars made their fortune. Let’s explore some of these questions.
Do you get paid to upload videos to Youtube?
Content creators are not paid by YouTube to upload videos. Nor are videos monetized by default. To start earning with YouTube, you need to enable monetization in your YouTube account settings. From there, you have the options to subscribe to the YouTube Partner Program.
How do you make money with Youtube?
First, the channels YouTube can be monetized even if they don’t have millions of subscribers. Your earning potential is not only determined by the number of subscribers and views you have, but also by the level of engagement you generate, the niche you target and the earning methods you use.
This is not It means that the number of subscribers doesn’t matter – check out our tips for getting more subscribers on YouTube.
Secondly, this list of the 10 highest earning channels might give you the impression that the millions of dollars earned come directly from YouTube. In fact, each of these channels has their own line of merchandising.
These channels found and built their audience before launching their products. If making money with YouTube is in your marketing plan, the first step is the same for everyone: having a clear understanding of your target audience.
Who will watch your YouTube channel ?
Building your own audience puts you in a fantastic position to monetize your content in a variety of ways. But you will be able to take full advantage of the opportunities you have if you understand your audience composition .
For Youtubers looking to work with companies, the bigger the channel niche , the more likely you are to work with brands that aim to target a specific audience (more on that later).
We advise you to pay close attention to:
- The gender of your audience, to see if it is inclined towards a particular group.
- The age range of the majority of the audience
- The location geographical , countries or cities, where your videos are watched.
- The overall engagement of your audience or “watch time”.
- Log in to the YouTube account you want to monetize.
- Click on the icon of the your account in the upper right corner.
- Click YouTube Studio.
- In the left menu, select More Features> Monetization.
- Read and agree to the terms of the YouTuber partner program.
- Create a new AdSense account or link an existing one to your channel. (An AdSense account is required to get paid.)
- Set your monetization preferences.
- Sexually suggestive content , including partial nudity and sexual humor
- Violence , including manifestations of serious injury and events related to violent extremism
- Inappropriate language , including harassment, vulgarity and foul language
- Promotion of illegal drugs and substances, including the sale, use and abuse of such products
- Controversial or sensitive subjects and events i, including topics related to wars, political conflicts, natural disasters and tragedies, even if the graphic images are not shown
- A content engine that constantly drives traffic to your store.
- The trust of your audience , which you have earned by regularly showing your content for free.
- Kickstarter : One of the most popular crowdfunding sites, great for funding interesting products and creative projects. Make sure you set an achievable funding goal because you will only get it if you actually achieve the goal you set.
- Indiegogo : A Kickstarter alternative that offers more flexible funding options.
- Youtube super chat : Super chat is a feature used when going live on YouTube. Users who wish to let the youtuber read their comment can make a small donation based on the length of the message and highlight it for a certain number of minutes.
- Patreon : Patreon is a very popular crowdfunding platform based on subscriptions. Fans can subscribe to their favorite creators’ patreon for as little as a dollar a month and receive exclusive rewards.
- Grapevine Logic: one of the most popular influencer marketplaces, only 1,000 followers are required to participate.
- Famebit: With a wide range of brands to work with, you may find a sponsorship opportunity here that you will be proud to be a part of. You need 5,000 followers to join.
- Channel Pages: Collaborate with other YouTubers and brands.
- Crowdtap: Sell small content creation for cash and other rewards. There are no restrictions on the number of followers to join.
With this demographic information at your fingertips, you’ll have a better understanding of your audience and be able to work better with brands. All demographic information can be gleaned from your YouTube analytics, but to compare your channel with others, try a tool like SocialBlade.
With that said, we can start talking about the different ways you can make money with a Youtube channel.
How to make money with Youtube
Just like making money with Instagram, making money with youtube is easier when create multiple revenue streams across secondary channels or businesses.
Fortunately, there are several ways to accomplish this – let’s take a deeper look at each of these streams.
1. Join the YouTube Partner Program and Earn Money from Ads
The first revenue stream you will likely have will be ads. Whether you want to make money on YouTube without creating videos or as a content creator, joining the YouTube Partner Program and setting up monetization is a vital step. You can request monetization after reaching 1,000 subscribers and at least 4,000 viewing hours in the last year.
How to enable monetization on YouTube
Once done, go back to your dashboard and click on the Analytics on the left side. From there, you’ll need to choose Revenue from the tabs above, then scroll down to the Estimated Monthly Revenue chart to get an idea of your expected revenue.
How many views do you need to earn?
The number of views is not strictly related to revenue. If your video gets thousands of views but no one watches or clicks on the ad, you won’t make any money. This is due to YouTube’s criteria for billing advertisers: a viewer must click on an ad or watch it in full (10, 15 or 30 seconds) to get paid.
Read also : 18 tips to increase your Youtube views for free
However, with the release of YouTube Premium, it is no longer necessary to rely on advertisers to make money as users pay not to see ads during the videos.
Check out YouTube Premium
YouTube Premium is a paid membership program that allows fans to watch and support their favorite content creators without ads. For creators, however, it doesn’t change much.
Creators get paid for YouTube Premium based on the amount of members who watch their content. Consider the revenue you earn from YouTube Premium as a secondary revenue stream in addition to what you’re already earning through ads.
While easy to set up, earning money through advertising as a YouTube partner is a far cry from Most profitable revenue stream you can build yourself.
Why you should look for other revenue streams
YouTube has recently received a lot of setbacks due to its decision to be more transparent about advertising on the platform and what qualifies as “family friendly” content. In essence, many youtubers feared that due to the nature of their content, they would lose the ad revenue that helps support their channel.
According to YouTube, your content could be excluded from ad revenue if it includes :
But the reality is that YouTube has demonetized content that it doesn’t consider family friendly since 2012 through an automated process, without notice and without the knowledge of the content creators.
Now, the situation has improved, as creators are notified when their content is demonetized and can dispute whenever they believe a video has been mistakenly banned from the YouTube ad network.
Advertising may be a great means of generating passive revenue, but the trade-off is that YouTube retains around 45% of ad revenue.
In short, YouTubers should explore other revenue streams to support their channel.
in the next chapters we will explain how to make money with YouTube without AdSense.
2. Selling Products or Services
There are many products to sell that can help you make money through your YouTube channel. Selling merchandise such as t-shirts, coffee mugs, snapbacks, etc. has a benefit that goes far beyond revenue.
Merchandising increases your visibility by putting your brand and persona online in the offline world and deepens the relationship between you and your fans as they literally “buy” what you are doing.
Roman Atwood sells numerous items in his shop under the Smile More brand.
Selling branded clothing is easier than it sounds if you have a community on youtube.
You can order affordable designs tailored for specific products, like T-shirts, using freelance sites like Fiverr.
And when it comes to order management, you can integrate your store with services like Oberlo or one of the many print on demand service providers that handle shipping, fulfillment and customer service, allowing you to reap all the benefits of a dropshipping business that requires less effort on your part.
Alternatively, you can partner with an existing merchandising network for creators, such as DFTBA. However, you will compete with other YouTubers and have less control over adding products, offering discounts, integrating your content and all the benefits that come with owning your own e-commerce site.
You can also go a step further by producing and selling your own unique products and boosting your online business through your YouTube channel, as Luxy Hair did to sell its hair extensions with hair related video tutorials.
As a YouTuber who already has an audience of their own, you’ll have two benefits from the start that other store owners will envy you:
3. Fund your next creative project
When money is all that stands between an idea and its execution, crowdfunding is a good way to make it happen.
If you need help buying better equipment, hiring actors, or covering other production costs, you can appeal to your audience and the crowdfunding community to present if your idea is compelling enough.
Many successful crowdfunding creative projects tend to offer sneak peaks or a “trailer” that gets people excited, so consider shooting a video explaining your project or offering a taste of what it will be like, like this popular Kickstarter for Kung Fury, a short film in homage to ’80s action movies. / p>
The crowdfunding sites most used by youtubers are:
4. Let your audience support your work through “fan funding”
Similarly to crowdfunding where you expose your project to people who don’t know you, it is also possible to set up streams of ” fan funding ”to get donations directly from your audience.
As a content creator, you are offering content on the internet without forcing the audience to pay for it. Therefore, if you offer good content, your audience may be inclined to support you on an ongoing basis.
Many fan funding platforms offer creators another place for people to discover their content and a way to engage their loyal audience and reward them for their support.
Wait but Why creates more blog articles than YouTube videos, but is a great example of support from the Patreon community.
If you choose the crowdfunding path, be sure to follow these tips. First, be transparent about how the money will be spent . This way your fans will invest in your story or mission and literally buy the value of your content.
Secondly, offer attractive rewards for the highest donations . The more you can make donors feel like they’re getting something exclusive for being a loyal fan, the more likely you are to receive higher donations.
Some popular forms of fun funding:
5. Sell your content to the media
If you ever create a viral video or one with a strong mass appeal, such as a funny clip with your dog, you can license your own content for money.
TV news, morning shows, online news sites and other media may contact you to buy the rights to your video if it goes viral.
You can also sell your videos in a marketplace, such as Juken Media, where your content will be easier for interested people to find and purchase.
When this video of a woman wearing a Chewbacca mask went viral, and was bought by tons of media.
6. Work with brands as an influencer or affiliate
Brands are investing more and more in influencer marketing, spending their generally large advertising budgets on influencers who have already earned the trust of their audience.
This creates a huge opportunity for you as a creator if you can negotiate the right offers.
Brendan Gahan, youtube marketing expert and influencer, recommends pricing advertising by looking at the number of views generated by your videos on average and multiplying it by 5 to 15 cents per view (which is around what many brands are willing to pay for views via YouTube ads).
Depending on the demographics of the audience, content quality, and how unique and profitable your niche is, you may be able to negotiate a better deal if the brand fits your audience well.
According to an Aqer study, youtube is the do platform v influencers earn more . But to give you an idea of what you can potentially earn, a mid-level influencer is paid by brands about $ 20 per 1,000 subscribers, or $ 2,000 per 100,000 subscribers.
The key, when working with product placement, is to be transparent about it, don’t sponsor what you don’t really like or believe in, and be honest with your audience about why you’re doing it.
Here’s just a handful of the many influencer marketplaces to which you can add your channel and be discovered by brands, both large and small:
Some marketplace influencers offer free products, while others are known for having big brands that are willing to pay more. Take advantage of the opportunities that best suit your needs, but sign up wherever you can to ensure maximum exposure for your channel.
Alternatively, you can also become an affiliate marketer for brands and earn revenue passive through the commissions of every sale you generate through your channel. It works particularly well if you review products on your YouTube channel.
The most popular affiliate programs are Click Bank (commission from 1% to 75%, depending on what the provider sets) and the network of Amazon affiliation (commissions up to 10% per sale). You can also contact brands in your niche that have their own affiliate programs, which is not uncommon in the ecommerce ecosystem.
How to “sell” without annoying your audience
Many of the monetization strategies mentioned above involve promoting products or campaigns. But you’ll need to make sure your promotions are consistent with your content.
Knowing how to sell is a problem for many creators, but don’t try and you’ll never succeed.
There are many ways to promote your products or services on Youtube.
Insert the call to action in your videos
“If you liked this video, thumbs up and subscribe.”
Many YouTubers include a call to action at the end of their videos to increase likes and subscribers. this way your audience is much more likely to take these actions.
You can adapt this approach to direct your audience’s attention to an opportunity that will generate revenue .
Add cards in your videos
Whether you want to sell products or just increase the views of your channel, youtube cards offer a An engaging way to grab viewers’ attention.
You can set them to appear at the right time, when they are most relevant and least distracting to increase their visual impact.
You can direct viewers to your online store, Patreon page or instagram account by adding links to your video descriptions.
If you are a Youtuber who wants to focus on generating revenue with ‘affiliate marketing, see Unbox Therapy. Unbox Therapy specializes in product reviews and uses affiliate links in video descriptions to earn money through YouTube audiences.
The channel is registered as an Amazon affiliate, in the description of its videos it inserts its own unique links that lead to the Amazon page of the product they reviewed and if the viewer buys the item by clicking on that link, the affiliate will earn a small percentage paid to them by Amazon.
Promote your offers on other platforms as well
Just because most of your content is on YouTube doesn’t mean you shouldn’t take advantage of all other distribution channels . Spread the word on Twitter, Instagram or any social media of your social media marketing strategy.
Are you ready to monetize your YouTube channel?
Money is rarely what drives creators to create content.
But ironically, it puts them in an ideal position to make money in a world that’s obsessed more than ever. from content.
While it is very difficult for most companies to get and keep their audience’s attention, YouTubers have already figured out how to do it and what the audience cares about.
If you want to know more about how to make money online, read these articles as well: