Flipboard and Pinterest: differences and similarities of two major platforms

Flipboard and Pinterest are two platforms which, at first glance, might seem more or less the same thing, so much so that it gets a bit confusing.

On the Facebook group called Let’s talk about Flipboard of which I am the creator, together with Claudia, this question came up: how does Flipboard really differ from Pinterest?

So what are the differences between these two platforms?

What do I use Flipboard for and what do I use Pinterest for?

If I have a blog, which of the two is more suitable for disseminating content?

There would still be many questions, but let’s go step by step and see an overview of the differences and similarities between Flipboard and Pinterest.

What is Flipboard?

Flipboard is a content aggregator, initially born as an app and then also brought to the desktop version. Flipboard is not a social network, but rather a collection of pocket magazines, always at hand.

Flipboard is a platform that is mainly based on sharing of textual content , although photos, videos and updates on social networks are still shared.

The term Flipboard derives from the composition of two English words “Flip”, which means “overturn” and refers to the gesture that the finger makes on the screen when turning the virtual pages of social magazines, and “board”, which we could translate with “blackboard” or “table”, but also “platform”. The idea here is therefore to browse through the “boards”.

What is Pinterest?

Pinterest is a social network , a place where people share visual content (such as photos and videos) rather than textual, although its ability to generate traffic to blogs and websites is also known.

Pinterest derives from the union of two English words “Pin” and “interest”, where “pin” means hang and “interest” means interest, on the other hand, on Pinterest we talk about boards, where you usually “write down” things that are interesting or to remember.

How are Flipboard and Pinterest alike?

In fact, there are some similarities, let’s see them:

  • both have chosen red as their identification color
  • both are based on the concept of creating “boxes” of thematic content
  • both feed easily with a single “flip” or “pin”
  • both are integrated with other social networks such as (except Instagram)
  • in both I can collect different types of content: images, videos and texts
  • both carry traffic to external sites
  • both allow the sale of products

But what are the differences?

In fact, the thing we are most interested in understanding are the differences between the two platforms , in order to make the most of them also based on our business.

Flipboard Pinterest
Majority of textual content Majority of visual content
There are no specific dimensions for photographs It prefers the 735×498 format
The contents are divided into thematic magazines The contents are divided into thematic boards
You can use it to inform yourself you can use it to find ideas and inspiration
Great for both B2C and B2B Especially great for B2C
In product sharing it allows you to insert the clearly visible price Only allows you to insert products, without the price tag
The statistics are still quite immature Statistics can provide complete data
You can’t see who your followers are, just how many they are You can see who your followers are and how many they are
You can “flip” a journal into other journals You cannot pin a board inside another board
When you “mirror” content within a journal, it does not appear as a duplicate, but is repeated among the first If you refill a content, it will appear as a duplicate in the board

At the moment I have identified these differences between Flipboard and Pinterest , which may already lead us to some conclusions.

Which of the two should I use?

There is no absolute answer to this question, it depends a little on what your occupation is. If you are a blogger, using Flipboard is very important for the dissemination of your articles. I’ve already explained why I think you should introduce Flipboard into your marketing strategy , so now, start creating and managing your magazines and seeing the results in your Google Analytics. .

If you are a blogger , however, you cannot ignore the use of Pinterest, especially if you work in the travel or food industry, where photos are essential. Pinterst will help you spread your images, to which you can add a link that will lead directly to your site.

If you own an e-commerce , the use of both is important, but it depends on what type of product you sell, on Pinterest, in my opinion, it must be a very attractive and “photogenic product. “.

How do you use them?

I’ve had my say, but I’d love to hear your opinion and how you use these two platforms.

Do you find he skipped any steps? Are some of the differences or similarities missing? Help me make this post more complete by leaving your comments in the comments, I’ll be happy to add them!

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