Goodbye 20% rule on Facebook image text: here’s what changes

Here the great blue colossus has pulled another novelty out of his hat, Facebook changes the 20% rule on the text of the images , surely there have been many social media specialists who breathed a sigh of relief as soon as they heard the news, but Mark’s eldest son never does things randomly, and here, in fact, he added new rules, which we will see together.

We all know that Facebook is no longer a social network with a pure goliardic use, I’m obviously talking about its use by companies, but is a marketing tool in all respects and, as such, has its own strict and well-defined rules. In short, ciccio, either it suits you so well or a lot of greetings.

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From 20% on image text to 4 text levels

If before we had to go crazy loading the image with text in the grid made available by Facebook itself, now we have to do an extra effort and understand at what level our image is positioned . Until a few days ago, we loaded our image, saw if the text remained within a certain number of grid squares and the game was done, did you exceed 20% of the text? Your ad was not approved and you had to put it away now, that’s no longer the case.

But what has changed?

Now Facebook speaks to us in levels, to be precise 4 levels :

  • Image Text: OK
  • Image Text: Low
  • Image Text: Medium
  • Image Text: High

But how do you tell if my text on the image is OK, low, medium or high?

The image text is Ok


As you can see in the example, the only part of text is represented by the logo, this is an example of an image that Facebook will be led to distribute to many people.

The text in the image falls within the Low level


If the text of the image is more present, but still not excessively, Facebook, when finalizing the ad, will ask you to “consider changing it”, this is because, otherwise, the image will be shown to fewer people . The bottom line is: yes, you’re good, I close one eye, but I’ll let you weigh it a little.

The text in the image falls within the Medium level


Here things start to get serious, Facebook just doesn’t like the text in the images and, if already at the low level it was starting to turn up its nose, at the medium level the annoyance becomes more persistent. The obvious consequence is that you can sponsor the image anyway, but will be shown to an even lower number of people . In short, already here you should start wondering if it is really worth investing a certain budget on an ad of this type, however, you can always try and eventually stop the campaign.

The text in the image falls within the High level


Ok, here we are definitely exaggerating , it’s okay that Facebook has decided to remove the 20% rule on the text of the images, but this does not mean taking advantage of it and creating posts like the one you see in the image. The text is undoubtedly useful, it completes what the image could already say for itself, but if you abuse it, you risk annoying your audience, who will react in two ways:

  • will ignore it because he will not want to stop and read everything that is written
  • will perceive this as too invasive advertising and may end up deciding not to see your updates again

The exceptions to the new Facebook image text rule

There are cases where this rule does not apply and they are as follows:

  • Posters of films, concerts, festivals etc
  • Book covers
  • Album covers
  • Product images
  • Images that have a strong correlation with writing, such as comics
  • Screenshots of Apps and Games
  • Legal texts
  • Infographics

What do you think of this change? Let me know in the comments!

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