How to advertise on Instagram for free

For some time now you have created an Instagram account to post content concerning those who are your interests and passions. However, despite your considerable efforts, the posts and stories you publish don’t seem to have particular appeal to users, and therefore followers are struggling to grow.

How do you say? That’s exactly how things are and, for this reason, you wonder how to advertise on Instagram for free ? You would like to promote some of your posts or stories, but since you don’t intend to spend money to do so, are you wondering how to do it at no cost? In this case, do not worry: in the next chapters of this guide I will give you several tips in this regard.

If, therefore, now you don’t see wait to find out more, I suggest you take just a few minutes of free time and sit comfortably. Read carefully the advice I am about to give you and put it into practice. You will see that with a little patience, putting in a lot of effort and perseverance, the results will come. That said, all I have to do is wish you a good read and wish you a big good luck for everything!


Preliminary information

Tanti loghi Instagram

Since you wonder how to advertise on Instagram for free I must first of all inform you that the ability to sponsor content on Instagram is a feature of social network accessible only for a fee and, therefore, you cannot advertise, in the true sense of the term, for free.

However, if you want to promote a content created by you for free, you can implement some simple strategies, such as those I will talk about in the next chapters, thanks to which to increase the reach of the contents published by you, in order to obtain greater popularity within the well-known photographic social network.

Therefore, to succeed in the intent you have proposed, continue reading the next paragraphs, to find out what are the solutions you can implement.

How to advertise on Instagram for free

Having made the necessary premises above, it’s time to show you in detail what the solutions are, the tips and strategies you can apply, to increase the popularity of the content you post on Instagram and, consequently, get a greater number of followers and likes. Good luck!

Create quality content

Creare contenuti di qualità

The first suggestion I want to give you is related to some advice concerning the need to constantly create high quality content .

Your main goal, in fact, must be to try to distinguish yourself from the many popular contents that are published every day on the social network photo and that you can see, for example, through the Explore section of Instagram (the magnifying glass icon).

To succeed in this attempt, you must first know in detail all the features of Instagram , including Stories and Reels, which are among the most popular content.

Then, in order to create high quality content, you must also have the right equipment: for example a smartphone a high-level camera to be associated with apps that allow to check the shooting parameters (for example Camera FV-5 for Android or Halide for iOS). Alternatively, I recommend that you consider purchasing a professional camera.

For the creation of high quality content, the applications ( Snapseed for Android and iOS or VSCO for Android and iOS) or programs (such as Photoshop and GIMP ) for photo retouching, thanks to which you can then embellish your shots.

If, on the other hand, you want to make videos, I suggest you edit them through the use of some apps (such as Inshot for Android and iOS) or through the most famous programs to edit videos for Windows , macOS and Linux .

For the creation of custom stories, however, you can use apps like Insta Story for Android and Made for iOS .

Connect a Facebook page

Collegare una pagina Facebook

Another tip that I want to give you is to make the switch to a corporate Instagram account, by connecting with a Facebook page.

By performing this procedure , which can be carried out in the Instagram app, by acting from the Settings> Account> Pass a company account section, you have the possibility to connect a Facebook page from you previously created.

Following the execution of this operation, set the lever relative to the publication on Facebook to ON of the contents published on Instagram (the posts and / or the stories ).

In addition, if you want to connect other social accounts, in addition to Facebook , you can do so via the Settings> Sharing on other apps section. In this screen, in fact, by pressing on the Twitter or Tumblr items, you can log in to these social networks in order to activate the simultaneous publication also on the latter.

Tag other people in posts and stories

Taggare altre persone nei post e nelle storie

A good way to promote your content on Instagram at no cost is definitely to tag other people in posts and / or stories that are carried out.

Attention, however, you must use this tool with knowledge of the facts and only tag people who are believed to be directly interested or in some way really involved in the contents made.

That said, to tag a person in the stories of Instagram , all you have to do is click on the square face , in order to open the sticker menu. Then, click on the Mention button and type in the username of the person you want to mention. Finally, click on the Your Story button to post the content in Instagram Stories.

To tag a person in post , on the other hand, you must first type the symbol @ in the post caption, then you have to write the username of the user you want to tag. Finally, click on the Share button, to publish the post on Instagram .

Comment other people’s posts

Commentare i post altrui

Another solution which you can use, to reach a greater number of users on Instagram, is comment on the posts of others , to get yourself noticed.

Also in this case, this is a solution to be used with reason: for example, comment constructively on the posts published by people you think are interesting, or interact with contents that concern topics of real interest to you; do not “spam” your content in a harassing way.

To comment on Instagram, all you have to do is locate, through the search engine of the photographic social network (the magnifying glass icon), the post of your interest. Then you have to tap on the balloon icon and, in the text field that is shown to you, type the message text. Finally, click on the Publish button, to publish the comment and that’s it.

Collaborate with other users

Chattare su Instagram

Since Instagram is a social network and, as such, invites interaction between users, you can evaluate the possibility of collaborating with other people who publish content in line with your interests, in order to advertise and reach new audiences.

If you have identified Instagram accounts of people who share content similar to yours, offer them a collaboration, for example by publishing shared content in which to target each other .

To propose a collaboration to a user on Instagram, I suggest you contact him privately, in order to be able to expose him in a confidential manner what are the your ideas.

To send a private message, just press the Message button, corresponding to the Instagram profile of the user to be identified. In this way, you will be able to view the text field relating to the private chat of the social network and, using the text field Write a message , propose your idea in writing.

Finally, when you are ready to send your message, press the Send button and wait for a response from the contacted user.

Salvatore Aranzulla

Salvatore Aranzulla is the most widely read blogger and IT popularizer in Italy. He is known for discovering vulnerabilities in Google and
Microsoft. He collaborates with computer magazines and edited the technological column of the newspaper Il Messaggero. He is the founder of, one of the
thirty most visited sites in Italy, in which he responds with simplicity to thousands of computer-related doubts. He has published for Mondadori and
Mondadori Informatica.

Leave a Reply

Your email address will not be published. Required fields are marked *