How to create a successful Instagram profile

You are passionate about photography but, after creating a Instagram profile in which to publish shots you make, did you realize that your contents have not found a particular interest among the frequenters of the famous photographic social network? Have you been using Instagram recently and would like advice on how to get more popularity on the latter? In that case let me help you and give you some advice about it.

If you wonder how to create a successful Instagram profile , you must first know that there is no magic formula to do this; however you can implement some simple strategies to get more positive feedback from the community of the well-known social network. Curious to know which ones? In that case, keep reading my tutorial, because I’ll talk about it in detail in the next chapters.

So take five minutes of free time , read carefully the suggestions I am about to give you and put them into practice. You will see that, with patience and perseverance, you will be able to achieve the desired results. At this point, all I have to do is wish you a good read and good luck for everything!


How to create a successful Instagram page

From the moment you want to know how to create a successful Instagram profile , I suggest you do not waste any more precious time and carefully follow the advice I am about to give you in the next chapters of this guide: you will see that you will find several food for thought that , I’m sure, they will be particularly useful.

Create quality content

Creare contenuti di qualità

The first piece of advice I want to give is the importance of creating high quality content .

To create a successful Instagram account , in fact, you have to give a lot of importance to quality, rather than quantity: your goal must always be to try to stand out and make sure that the contents you publish stand out and stand out in the mare magnum of the social network.

To do this, it is clearly necessary that you know in depth how Instagram works and that you know how to master all its main tools for creating content, such as Stories and Reels, since these are the most popular contents.

Furthermore, in order to create quality content, you need to have the right equipment, such as a smartphone with a high-quality camera. or level, perhaps to be associated with the use of apps thanks to which you have manual control of the shooting parameters. In this regard, I suggest using Camera FV-5 for Android or Halide for iOS. If, on the other hand, you prefer to evaluate the purchase of a professional camera, I suggest you to deepen the subject by reading my dedicated buying guide.

On the software side, however, it is useful to use applications or programs for photo retouching: Snapseed for Android and iOS, VSCO for Android and iOS or, relatively to ‘Windows and macOS scope, Photoshop or GIMP .

if you need to use video editing apps, I suggest you use apps like Inshot for Android and iOS. Or you can consider using video editing programs on Windows , macOS and Linux .

As for the creation of stories in an advanced and more personalized way, you can use apps such as Insta Story for Android and Made for iOS.

Get inspiration from popular content

Prendere ispirazione dai contenuti popolari

Would you like to create an Instagram profile of photography , but have no idea what the most trending content can be in relation to your area of ​​interest?

In this case, don’t worry: through the Explore section you can easily locate the most popular content on Instagram , in order to always have the right inspiration for publishing content on the t uo profile.

All you have to do to view the contents in this section is to access Instagram via l smartphone app or connect to its official website. Then, click on the magnifying glass icon located in the bottom menu (if you are using the smartphone app) or click on the compass icon located in the bottom corner top right (from the Web) and you will be shown all the posts , stories and Reels most popular of the moment: by consulting this section, you can therefore take inspiration for the creation of your content.

But I recommend: don’t copy the formats of others, just take a cue from those which are the most popular contents, in order to create your own style that stands out for its particularity and uniqueness.

Interacting with users

Interagire con gli utenti

Instagram is a social network that invites interaction between users and, therefore, it is necessary that you build a real natural relationship with your followers but also with the people you follow, in order to reach a wider audience.

Therefore, you must know that regarding the possibility of interacting with other users, Instagram offers various tools: the “likes” (the icon of the heart ), the comments (the icon of the comic ) and shares (the airplane icon); features that can be used on all contents on Instagram.

Speaking, instead, of the possibilities made available by Instagram to stimulate interaction of users, there are the interaction tools available in the Stories, accessible by pressing the square face icon (e.g. quizzes, surveys and the possibility of asking and / or receiving questions), while to establish a more immediate dialogue with your community is possible to make direct.

Use hashtags

Utilizzare gli hashtag

Are your posts on Instagram struggling to reach users? In that case, I suggest you make conscious use of hashtags , i.e. the labels that are used to categorize posts and to help people find content that is in line with their interests.

On Instagram it is possible to insert a maximum of 30 hashtags in the caption of the published posts; however, it is vital that these are relevant with published content: otherwise, non-relevant hashtags that are massively present could be removed and may even lead to penalties (in case the affected content is reported as spam attempts).

Would you like some advice on the hashtags to use? In this case, I suggest you use online services like Top Hashtag and All-Hashtag or apps like HashTags for Instagram for Android and Top Tags for iOS / iPadOS which allow to search for keywords, helping to identify related hashtags.

Increase the coverage of your content

Aumentare la copertura dei propri contenuti

Another suggestion I want data is the one related to the possibility of increasing coverage of the contents published by you by switching to a corporate Instagram account by connecting a Facebook page to the latter.

The procedure in question is carried out through the Instagram app, acting from the Settings> Account> Pass a company account section. Following its execution, I suggest you set the lever relating to the simultaneous publication of posts and stories on Instagram ON strong> and on the Facebook page connected to you.

In addition, to reach a wider audience, you can connect to your Instagram profile also other social accounts, such as those of Twitter and Tumblr. To do this, go to the Settings> Sharing on other apps section, in order to log in to these social networks and, consequently, to activate the simultaneous publication of the contents you publish on Instagram .

How to create an Instagram profile of a Facebook page

Come creare un profilo Instagram di una pagina Facebook

You have switched to a corporate Instagram account and would like some advice on how to simultaneously manage your Instagram profile and the Facebook page connected?

In that case, I suggest you use the Facebook Creator Studio tool : the official Facebook tool that allows you to publish on Instagram from a PC and, simultaneously, also on the Facebook page. To use it, all you have to do is connect to its official website and log in with your corporate Instagram account.

Once this is done, click on the Create post button located in the upper left corner and choose whether to publish a content in the Instagram Feed or a video on IGTV . Then, after having loaded the content present in the memory of your computer and after having written the caption accompanying the content to be published, put the check mark on the words Publish on Facebook , in order to activate the publication on both social networks.

Finally, when you are ready to publish the post or video on Facebook and on Instagram , click on the Publish button. For more information on how Creator Studio works, read my guide on how to upload photos to Instagram from PC.

Salvatore Aranzulla

Salvatore Aranzulla is the most widely read blogger and IT popularizer in Italy. Known for discovering vulnerabilities on Google and
Microsoft. He collaborates with computer magazines and edited the technological column of the newspaper Il Messaggero. He is the founder of, one of the
thirty most visited sites in Italy, in which he responds with simplicity to thousands of computer-related doubts. He has published for Mondadori and
Mondadori Informatica.

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