How to create an Instagram feed

Some time ago, you created an Instagram profile to express your creativity and, after a few snaps, stories and a few well-placed hashtags, you managed to get a decent number of followers. Now, however, you would like to further improve your feed , characterizing it with that harmony typical of the profiles belonging to well-known creators of the sector and you hope that I can help you with some useful “tips” to do so.

Well, if this is the way things are, know that you are in the right place, at the right time! In fact, below I will explain some basic techniques to create an instagram feed that is homogeneous, harmonious and, above all, nice to see and scroll: taking care of your feed, in fact, almost always means attracting new fans and, consequently, new followers!

So, without waiting any longer, make yourself comfortable and read everything I have to explain to you on the subject: I anticipate right away that there are no predefined rules to follow, as the bulk of the work is your imagination … but I assure you that, with a little practice and a lot of perseverance, you will get remarkable results. Having said that, there is nothing left for me to do but wish you a good read and have fun!


How to create a homogeneous Instagram feed

The password to create a nice Instagram feed is a: creativity. Although, as you will soon discover, it is possible to follow predefined patterns based on theme, color and other similar details, it is still necessary to invest a lot of imagination in the creation of your posts but above all a lot, a lot of patience! But now let’s stop the chatter and let me give you some “tips” to make your Instagram profile feed original and pleasing to the eye.

Choose a topic for posts

Come creare un feed Instagram

A my opinion, one of the fundamental aspects to pay attention to is the choice of the topic on which to base the contents of the feed: the publication of images consistent with the same topic is certainly a good starting point for give order and continuity to the profile.

So, if your goal is to make the feed homogeneous, try to publish images with a common thread well defined: faces, people, landscapes, kitchen, buildings and so on and tries to publish a fair number of posts related to the same theme: at least 9 , according to the current graphics of the app.

Use a specific pal color brackets

Usare una specifica palette di colori

In addition to the choice of theme, it is very important to pay attention also to the color palette protagonist of your shots. In this regard, try to publish images whose shades respond to a defined logic: bright colors, dark or neutral, seasonality, favorite color and so on.

In addition to your personal preference, you should also choose the predominant color (or dominant colors) of your Instagram feed based on the theme of the same. If you usually photograph moving subjects, for example, it is unthinkable to focus on a monochromatic palette: instead, you should focus on a combination of bright or seasonal colors.

Again, you can change the feed palette whenever you like, always respecting the 9 posts rule. It also tries to maintain a certain consistency of tone between the previous series of posts and the next one: jumping from bright tones to black and white may be unpleasant to the eye, while switching from pink to red, or to a directly contrasting color such as light blue. , makes the “detachment” effect much more interesting!

Choosing the right effect

Come creare un feed Instagram omogeneo

Another element to consider, speaking of the homogeneity of the posts, is the effect used for images to be included in the feed. In this regard, there are different schools of thought: if you publish photos that follow a “flat” palette (such as the shades of a specific color), you can choose to apply the same graphic effect , to increase visual coherence between posts.

Conversely, if the subjects are different and the feed is mainly based on contrasts color, it would be advisable to identify, each time, a different effect to be applied to each post, in order to obtain a linear chromatic line with respect to the contents already present in the feed.

Which filter to use? Well, the choice is yours and yours alone; in general, my advice is not to just apply a predefined filter, but to find the combination of lights , shadows and hue more suitable for the photo you are about to publish.

In this regard, it will be useful to know that the Instagram app also allows you to create custom filters , but only in Story mode: to use them, you will have to start publishing a story, modify the image as you prefer (and possibly save the filter used) and, instead of proceeding with sharing the story, you will have to save the photo in memory and post it to the feed at a later time. In any case, if the effects and filters of Instagram do not satisfy you, you can always edit your images through dedicated third-party apps and, later, add them to your feed.

For more information, I refer you to reading my tutorials on how to put effects on Instagram, how to use Instagram filters and how to search for filters on Instagram: I’m sure they will come in very useful.

Follow a defined layout

Come creare un feed Instagram omogeneo

Hue yes, but not only: another practice very often used by content creators for Instagram is the choice of a precise layout (or format ) of publication for your own content. This consists of inserting images in your feed in a specific and repeated order, with the intent of capturing the reader’s attention , exactly as if he were consulting a newspaper page.

Ideally organizing the Instagram feed in a grid with 3 columns and a certain number of lines, let me list some layouts to follow to organize your photos.

  • Horizontal / line layout : this is one of the simplest yet impressive formats. All this consists in publishing the images that respond to a specific “theme” (eg. Faces, landscapes or panoramas) on a single line, and then applying another one to the next one.
  • Layout a chessboard : this is a particular format, which consists of alternating two different types between posts consecutively: many, for example, usually publish a photo, then a quote, then another photo, again another quote and so on. At this juncture, it is very important that the color palette remains consistent and that, for citations, the same font and the same formatting are always used.
  • Vertical / column layout : this format consists of publishing homogeneous images on the side columns of the feed (ie on the first and third), delegating the central one to contain “detachment” elements, presumably with white background and few contents (e.g. a quote).
  • Puzzle layout : consists of publishing “broken up” images divided into several contiguous posts, horizontally or vertically . For a good result, it is essential that the photos to be divided are of high quality. For more details, read my tutorial on how to do puzzles on Instagram.
  • With central element : this format, ideally based on a fixed 3 × 3 grid, consists of publishing one or more contiguous images on the edges of the grid (ie on the “external” square made up of 8 elements), by inserting, in the central “box”, a detachment element or an element of particular attention (eg a quote relating to the remaining photos) . For the framed feed to be effective, it is essential that the contents are published all together, at the beginning of a new line.
  • Framed: this is a large layout. effect, which provides for the choice of a precise frame for the images (preferably white or light-colored) and the application of the same for all the contents of the feed, alternating the latter between horizontal and vertical. For an even more incisive effect, I advise you to adopt a well-homogeneous color palette. If you want to know how to add frames to photos, read my tutorial dedicated to the theme.

These are just some examples of formats but , once again, everything should be based on your imagination and your personal tastes! For example, nothing prevents you from mixing the features of multiple layouts together and creating your own custom combination: go wild, be creative and the results won’t disappoint!

How to create a nice Instagram feed: app

Come creare un feed Instagram omogeneo

You have carefully read all the tips I have given you so far and you are convinced that, by applying them to the fullest, you will be able to create a nice Instagram feed to show to your followers. The problem, however, is that you are a beginner and you already know that before you can learn to act automatically you will have to publish, delete and republish your content in a different order over and over again, so you can get the graphic effect that you were looking for.

To work around this problem, there are some apps expressly dedicated to the design of your Instagram feed, which allow you to create and organize, within a couple of taps, a grid of images to add to your feed; once you have obtained the desired effect, you can proceed with the publication using the integrated function of the app.

Both on Android that numerous other applications of this type are available on iPhone , including free ones, each with its own characteristics and peculiarities. However, I feel obliged to give you a couple of clarifications in this regard: it is possible that the apps distributed for free contain invasive ads, which invite the purchase of paid fees or the download of other “bundled” apps.

Furthermore, apps of this type may impose in their respective terms of use the collection of personal data and information , which may be resold to third parties and used for marketing / profiling purposes: therefore, before consenting to their use, carefully read the privacy policy relating to the service offered, in order to have a clear idea of ​​how the collected data will be processed.

To avoid unnecessary risks, I advise you to consult the list of permissions and online reviews thoroughly. For concrete examples of “clean” apps you can use to better organize your Instagram feed, read my tutorial on the best apps to organize Instagram.

Salvatore Aranzulla

Salvatore Aranzulla is the most widely read blogger and IT popularizer in Italy. Known for discovering vulnerabilities on Google and
Microsoft. He collaborates with computer magazines and edited the technological column of the newspaper Il Messaggero. He is the founder of, one of the
thirty most visited sites in Italy, in which he responds with simplicity to thousands of computer-related doubts. He has published for Mondadori and
Mondadori Informatica.

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