How to go viral on Instagram

All the people you know are subscribed to Instagram and, given the general popularity of this social network, in the end you too decided to be part of it. So you opened a profile and started taking your first steps, posting photos and videos, but after some time you realized that your content did not reach the desired audience and, therefore, you would like to understand how to fix it.

How do you say? That’s how things are and, therefore, you wonder how to go viral on Instagram ? If so, don’t worry, I’m here to help. You need to know that there are several strategies you can implement, both free and paid, and today I’m here to illustrate them. Know, however, that there are no “magic recipes” to become famous on the Internet: it always depends on the quality of the content offered and on consistency. Then yes, a bit of luck: that never hurts!

That said, if you can’t wait to take action, put yourself nice comfortable and try to follow the advice I’m about to give you. With a little patience and perseverance, you could actually succeed in the intent you set out and thus increase your popularity on Instagram. At this point, all I have to do is wish you a good read and, above all, wish you a big good luck for everything!


Preliminary information


As already mentioned in the opening bars of this guide, you can go viral on Instagram using both some free and paid strategies , using the sponsorship tools offered by the famous photographic social network.

In the first case, by creating quality content and using all the tools of Instagram in the best possible way, you can achieve popularity within the social network at no cost; although, of course, it will take a good deal of time, effort and perseverance to achieve noteworthy results.

If, on the other hand, you want drastically reduce the time to expand your audience, you can resort to the activation of ad units to promote, for a fee, your profile or individual content on it.

The choice of the solution to apply is up to you, since both ways are valid: therefore, in the next chapters of this guide, I will give you several tips on how to go viral on Instagram for free and how to do it payment .

Go viral on Instagram for free

Having made the necessary premises, the time has come to enter the practical part of the tutorial. So here are some of the best strategies that – in my humble opinion – you can put into practice to increase the popularity of the content you post on Instagram.

These are, in general, advice concerning the creation of quality content and the need to get to know all the tools of Instagram in order to reach the public interested in your content. For more information on this, read on.

Creating quality content

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If you want the content you post on Instagram to reach virality , you must first create a proper editorial strategy concerning the constant publication of high quality content.

You must, in fact, aim for quality rather than quantity, so that the contents you publish stand out visually within the photographic social network; to do this, you will need to make an economic investment to be used in the purchase of hardware and software to produce higher quality photos and videos.

In fact, the minimum expense you have to take into account is that of a smartphone with a high-level camera , to be associated with an app for manual control shooting parameters (for example Camera FV-5 for Android or Halide for iOS); if you have more economic possibilities, you can also consider purchasing a professional camera and / or a GoPro for video.

Also, you may find photo editing applications useful, such as Snapseed for Android and iOS, VSCO for Android and iOS, or Photoshop or GIMP for computers. If, on the other hand, you need to edit videos, I suggest you use programs like Adobe Premiere Pro for Windows and macOS or Final Cut Pro for macOS. Or, again, you can use video editing apps like Inshot for Android and iOS or iMovie for iPhone.

Finally, for the creation of stories , I suggest you use apps for the creation of the same in a more advanced way, such as Insta Story for Android and Made for iOS which provide a series of ready-made filters and themes. use.

Inspired by trends

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An important piece of advice I want to give you, to help you go viral on Instagram is that of draw inspiration from the most popular content on the social network , in order to always have the right inspiration for the creation of your content

Through the Explore section of Instagram, which is accessible via the smartphone app and from a PC (by connecting to the official website or using its application for Windows 10), you can easily always have an eye on those which are the posts , the photos and the videos most appreciated by users.

Therefore, after logging into your account, press the magnifying glass icon located at the bottom, if you are using the Instagram app for smartphones. From Web or Windows 10 , instead, click on the compass icon located in the upper right corner: in this way, you can see all the posts , stories and reels that have ended up in Instagram trends, thanks to their popularity.

Once you have identified the content in line with your editorial strategy, you can draw inspiration from it to create content on your profile. Obviously you must not copy the formats of others, but you must be inspired by the latter for the creation of new and original content.

Invite users to interaction

mi piace instagram

To become viral It is not enough just to publish multimedia content, but it is also necessary to create your own community with which to develop a virtual relationship.

To succeed in this aim, it is essential to know how to make the best use of the Instagram tools that help build loyalty among your audience, inviting them to interact.

When you publish your posts on Instagram, you must in fact remind your followers which are the tools through which they can interact with them, in order to support the your work: likes (the heart icon) indicate appreciation; comments (the comic icon) are used to develop a relationship with the public, while saves (the bookmark icon) and shares (the icon of the ‘ airplane ) serve to increase the dissemination of content.

Obviously, you shouldn’t expect interaction in exchange for nothing: you must be the one to set a good example and interact first with the contents of others, in order to be reciprocated.

stories , on the other hand, the tools that Instagram makes available to stimulate interaction between users are quizzes, surveys, live broadcasts and the possibility of asking and / or receiving questions. Frequently using these tools is the right way to develop a relationship with your community, in order to have a return in terms of popularity.

Use hashtags


To easily reach users interested in your content must also use hashtags . They are, in fact, “labels” that are used to categorize content and to help people find those that match their interests.

Instagram allows you to enter up to 30 hashtags in the caption of the published posts: however it is important that these are chosen wisely and that their use is conscious. The hashtags , in fact, must be relevant with the multimedia content, otherwise they could be removed and your Instagram profile could be subject to penalties.

to help you choose the right hashtags I suggest you use online services, such as Top Hashtag and All-Hashtag, or apps like HashTags for Instagram for Android and Top Tags for iOS that you need, precisely to identify the most popular hashtags linked to the keywords searched.

Share content on other social networks

Condividere video Youtube su post Instagram

To increase the popularity of the content you post and reach an audience major, I suggest you share them on other social networks, acting through Instagram .

The popular photo social network allows, in fact, by coll create a Facebook page on Instagram, following the switch to a company account .

To switch to a business account, go to the Settings> Account> Switch a business account section of the Instagram app. Once this is done, at the end of the configuration, move the lever relating to the publication of posts and stories of Instagram to ON also on the page Facebook you just connected.

In addition to Facebook , you can also connect Twitter and Tumblr to Instagram: to do this through the Instagram app for smartphones, go to the section Settings> Account> Sharing on other apps , log in to these social networks and, consequently, activate the simultaneous publication of the contents also on the other profiles you connected.

Go viral on paid Instagram

Sponsorizzare post Instagram

Do you want to achieve popularity on Instagram in the shortest possible time? If the answer is yes, I can only advise you to use the social network tools that allow paid sponsorship of content .

This possibility is reserved for corporate Instagram accounts and can be used directly via the Promote button in the photo social network app, which allows you to promote both post that the stories published, so that they are seen by a greater number of users.

If you intend to evaluate this possibility, the cost of which for activation depends on your budget, I suggest you deepen the subject by reading my tutorial on how to sponsor on Instagram.

Salvatore Aranzulla

Salvatore Aran zulla is the most widely read blogger and IT popularizer in Italy. He is known for discovering vulnerabilities in Google and
Microsoft. He collaborates with computer magazines and edited the technological column of the newspaper Il Messaggero. He is the founder of, one of the
thirty most visited sites in Italy, in which he responds with simplicity to thousands of computer-related doubts. He has published for Mondadori and
Mondadori Informatica.

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