How to get more visibility for your Facebook posts
Do you get the feeling that none of your Facebook updates appear in your Facebook followers timeline? And are you wondering how Facebook determines whether or not your updates should appear in your followers’ timeline? According to a study done by MarketingLand, organic Facebook reach dropped 52% in 2016.
As a small business owner, though, you probably don’t have tons of money to spend on Facebook ad space. . You want to have as many organic leads on each post as possible – or a post seen by a user on Facebook without having to pay to promote it. Facebook’s algorithm is complex and one of their well-kept secrets. However, over time, some key factors that contribute to your organic reach have been identified: your posts? Then new ones are more likely to appear in their feed organically;
A user’s previous interactions with certain types of posts. When they have engaged with each video you have posted, then they will see your videos appear more in their newsfeed;
Interactions with other people who have seen your posts. Facebook starts showing new content to a small group of your followers (based on the previous two points), if these people engage with it (likes, shares, comments) then Facebook will include the post in other users’ feeds.
Any complaints or negative feedback. If a Facebook user reports your post to Facebook or says they are not interested in content like this, then Facebook will no longer show that content to them;
When was it released? The new content is the more interesting, the longer something is online, the higher the likelihood that it will no longer be as relevant to your users. Facebook knows this, so by identifying which time zone your fans are from you can adjust your posting time, so they’re awake and ready to engage with your content.
In addition to these general topics, we’ve also pinpointed a few points. more in-depth for which we will guide you in this article:
Facebook is giving more priority to related topics
In April this year, Facebook informed the world that it is using someone’s time reading an article or watching a video as a ranking indicator. They use this information to determine if a video or article is interesting.
This doesn’t just stop at the content you are viewing on Facebook, but also takes into account the links that open from within the Facebook application on mobile devices in the browser.
Tip! If you use related articles at the bottom of each article on your website, you can try to keep your visitors on your website longer.
The time spent on your website is used as an indicator for determine what content people find interesting. Facebook will then show more of this content on their timeline.
Here’s how you can use it to your advantage
When you want to show up more often in your fans’ timeline, you need to get people you watch your content long enough. This not only affects video content, of course, but also written articles or other content that they are watching via links they find on Facebook and that end up on your website.
It’s all about “engaging content”: relevant content with which you can reach your fans and their friends, get them to interact with your brand and (hopefully) influence them. You can achieve this in two steps.
The first step starts with making sure that whatever article title it promises to your audience is what it delivers. A good headline is key, after all, you want people to click on your content. Having a short video or paragraph of text as an introduction to the article can help support the claims made in the title and get people interested in clicking.
The next step is to create content that is interesting, engaging and relevant to your target audience. There are a couple of things you might be thinking about:
Try to figure out what content you already have
Many times throughout the day you may find moments that can be used for new content. For example, show people some behind-the-scenes videos of your company. Or maybe there is an interesting milestone that you have reached, or an (offline) publication that you have appeared in;
Use your visitors’ questions creatively
Many times your visitors’ questions may be a ‘ excellent source of inspiration. Using a content calendar, you can easily plan ahead and propose topics that are relevant to your audience. In one of our previous articles we explained how to create a content calendar and we also have a useful ready-to-use template.
Facebook would like to show content from as many different sources as possible
Facebook users would always like to receive content from a number of different sources in their timeline. This means Facebook tries to make sure they won’t see posts from the same source in their newsfeed again.
How can you use this to your advantage?
Guest blogging on different websites. Of course, you need to share these articles on your company’s Facebook page.
Another way to get noticed more often in your target audience’s timeline is to reuse your content. You can easily share the same content from different sources. Think about using a link shared from your blog, or reposting your content on LinkedIn, a video on YouTube or even using Facebook Notes, etc.
Facebook likes to have as many different types of content as possible
Facebook is watching what types of different content are posted and what most of their users prefer. Perhaps you have already noticed in your timeline that if you react more to many images you end up with more and more images in your timeline?
The fact is that many people within the same target audience, like the same types of content. However, this doesn’t mean that if you see your audience reacting to a video on your timeline, you should start posting video content only from then on. After all, your audience may be a different audience, and you want all your fans to see your content.
How do you tackle this?
Use multiple types of content for the same post. You can easily create different versions of the update you want to publish. In our case with a written article, you might think of a text post with a link, a video (which uploads directly to Facebook, and another with a photo.
By doing this, you can reach out to all groups of your target audience.
Facebook gives users control of their timeline
Did you know that you, as a Facebook user, can decide for yourself how a page’s updates appear in your timeline? This also means you can try to encourage your fans to give your page a higher priority so they don’t miss any of your updates!
Show first on Facebook wall
When you click the “Like” button, you get the option to change the “In Your News Feed” setting to “See Before”. You can show your fans how to change this setting via a status update or maybe in a new blog post like this one.
While checking out how it works on Facebook, why not update this setting on our Facebook page as well?
Facebook likes it when you post new updates yourself
Actually scheduling Facebook posts yourself instead of using a service like Buffer or Hootsuite is probably the most important factor in getting your content seen organically. Facebook’s algorithm favors user-uploaded posts. It is recommended that you upload a horizontal or horizontal image to the post even if Facebook automatically inserts a portrait / vertical. Not sure what the correct dimensions of ever-changing Facebook images are? Madebysource, has this very useful Photoshop plugin, which always has the latest dimensions available for you.
You can choose to leave the link in the copy of the post or just have the image be the hyperlink. Play both ways for a while to see what your users click on most often!
Scheduling a post natively on Facebook is pretty simple. When you’re done writing your post, don’t click “Publish” right away, but click the down arrow and select “Schedule” from the drop-down menu.
Buying Facebook likes helps increase the visibility of photos and posts.
Having a high number of likes will allow your posts to grow in terms of visibility and appear on an increasing number of boards.