With the advent of social media , not only our way of communicating has changed, but also that of advertising products, services and consumer goods. Companies, having sensed the “power” inherent in these new means of communication, often rely on the most popular users on them to promote their products. This has paved the way for new online earning opportunities, which I would like to tell you about today.
If you dedicate a few minutes of your free time to me, I would like to show you how to make money on social media by proposing the various solutions that can be implemented to achieve this purpose, such as the possibility of collaborating with brands and companies, the sale of products, “membership in affiliate programs and the promotion of one’s online business through social advertising campaigns. Nothing, of course, guarantees safe earnings, but with the right amount of effort, perseverance and luck, it is possible to obtain appreciable results.
So, did I intrigue you with this introduction of mine and are you now interested in learning more about the subject? Very well: make yourself comfortable, take all the time you need to concentrate on reading the next paragraphs and, more importantly, implement the “tips” that I will give you, so as to be able to understand how to use social networks to try to get them. an economic advantage. There is nothing left for me to do but wish you a good read and good luck with everything!
One of the main ways to make money on social media is to use affiliate services . Their operation is quite simple: you subscribe to them (e.g. the Amazon affiliate program), you generate sponsored links (also called referral links ) that are inserted in the posts to be published on your social accounts and expect them to users purchase goods and services through them.
If users click on sponsored links and complete the purchase of a certain product within a certain period of time (usually within 24 hours), the company that owns the affiliate network recognizes the user who published the link a percentage of the profit. (in the case of Amazon it is between 1 and 12%) calculated on the price of the product purchased by the user.
What needs to be done to generate sponsored links ? Usually, you have to go to the affiliate program registration page, register and use the tools offered by the company that owns the network to generate referral links. If you want a practical example of how to do this, I suggest you consult the guide in which I have described in detail how the Amazon affiliate program works.
If you decide to join an affiliate program, however, don’t give in to the temptation to “spam” random links, just to increase your chances of earning. Instead, try to have respect for the users who follow you on Facebook, Instagram and other social networks to which you are subscribed by promoting only products and services that are reliable and actually useful to your followers.
When it comes to making money on social media, the minds of many immediately go to the so-called influencers or very popular users who collaborate with famous brands to advertise various products or services for a fee . To use this form of monetization of your social accounts, which in recent years has taken hold especially on Instagram , you need to have a very popular account: companies, in fact, want to reach a very large audience and, for this, are willing to collaborate only with users who are actually very popular.
If you have one or more social accounts that are particularly popular, you can propose a collaboration to one or more brands by contacting them via email (you can usually find more information on this by consulting the contact page on their websites). In the message that you will send to the companies to which you will propose a collaboration, remember to link your social accounts, specify the number of followers who follow you on the latter and provide your contact details.
Furthermore , I would like to point out the possibility of subscribing to social advertising network services, which facilitate contact with companies willing to collaborate for advertising campaigns on social media: even if you do not have a particularly popular account, through these services you should be able to find some brand with which to start commercial collaborations, albeit small ones.
When advertising a certain product on your social accounts, remember to always have respect for users by promoting goods and services that are actually useful and signalling commercial collaboration, perhaps with hashtags such as #ad, #adv, #advertise, #sp or #sponsored .
Selling goods and / or services on social media is another earning opportunity to consider. On many social platforms, in fact, it is possible to make sales directly or indirectly.
On Instagram, for example, those with a Business account can take advantage of the Shopping function. The function in question allows you to publish photos of certain products and tag them with the list prices, complete with a direct link to the online stores in which to purchase. If you want more information on Instagram’s Shopping function, consult the in-depth analysis in which I explain in detail how to sell on Instagram.
On Facebook , on the other hand, it is possible to connect to your company page the products offered for sale on e-commerce created with ad hoc services (eg Blomming or Shopify). If you want, you can also sell your products by creating a virtual showcase or through the Marketplace function. If you want more information on how to sell on Facebook using these solutions, I recommend reading the in-depth study that I have just linked to you.
I conclude this guide by telling you about some useful strategies to make money on social media “indirectly”. Let me explain: through the tools listed in the previous chapters, it is possible to obtain direct (potential) earnings, or money deriving from the sale of goods and services on one’s own account or on behalf of third parties.
The visibility offered by social media can also be exploited to advertise your business and, consequently, increase customers and earnings. This is a rather clever way to use Facebook, Instagram and other social platforms, on the other hand, “word of mouth” still works a lot, especially if it happens online.
If you have never used social networks before to try to expand your clientele, give it a try now. In this regard, it may be useful to read the guides in which I explain how to become an influencer, how to make money on Instagram and how to become famous on social media: there you will find specific tips to increase your popularity on the main social platforms.
I also advise you not to neglect those social networks that, in some ways, are considered less noble than Facebook and Instagram, because even the latter can be useful for promoting your activities. LinkedIn, for example, can help you with your job search or find new clients interested in your projects, while Pinterest can be a good way to advertise your graphic and manual skills by posting photos and videos that highlight this.
If you want to learn more about the use of these platforms, I recommend that you consult the tutorials I linked to you: there you will find useful information about their use.