How to make money with Instagram

Since you read my guide on how Instagram works, you have understood that the famous photographic social network owned by Facebook is right for you. You use it daily and, little by little, you are also accumulating your first followers. Very well, congratulations! I’m glad your profile is growing. What can I help you with this time? How do you say? Would you like to know how to make money with Instagram ? Well, it’s not as easy as it might seem, but maybe I can give you some “tips” on that too.

If you’re asking yourself this question , you may have heard of influencers who earn a lot through social networks (for example fashion bloggers who make money from posting their photos showing clothing from certain brands or travel bloggers who travel for free throughout the world whenever possible) and would like to know how to do something similar.

Well yeah, that’s all true. But as they say, “one in a thousand makes it”. Also know that only having a certain popularity will you be able to monetize your business in a meaningful way. However don’t worry. It doesn’t hurt to try and, in case your profile is not very popular, you will also find some indications – I hope useful – on how to acquire new followers. Having said that, I just have to wish you a good read and a big good luck for everything!


How to make money with Instagram

If you agree, let’s dive right into I live the article and let’s see how you earn with Instagram , analyzing more closely the main sources of monetization that you can use on this famous photographic social network.

How to make money on Instagram with affiliations

Programma affiliazione Amazon

A first thing you can do is earning on Instagram with affiliations . What is it about? I’ll explain it to you immediately. An affiliate program, such as that of Amazon, allows you to generate sponsored links (or referral links ) to be included in posts or stories to be published on the photographic social network .

If users open the sponsored link and purchase a good or service within a certain period of time (for example 24 hours), the company that belongs to the affiliate network recognizes the creator who promoted the link (in this case to you) a percentage of the profit. In the case of Amazon, which I mentioned earlier, this is between 1 and 12%, depending on the category of the linked product, which is calculated on the price of the product purchased.

To generate sponsored links , generally you have to go to the affiliate program registration page, register for it and use of the tools made available to generate referral links. If you want a practical demonstration of how to do this with the Amazon affiliate program, take a look at the guide I linked to you, so you have an idea of ​​what to do.

In case you decide to subscribe to an affiliate program and take advantage of this opportunity to monetize your Instagram profile, do not give yourself the urge to put links at random, for the sole purpose of increasing the probability of earning. Rather, recommends products / services in a reasoned way , taking into account what can be really useful to your audience and preferring those that you have had the opportunity to personally test (or that, in any case, have good reviews) .

In fairness to the people who follow you, moreover, I also recommend that you say clearly when you insert a sponsored link, informing the people who follow you that using the link in question can support you by allowing you to receive a small profit, which in any case will not affect the purchase price of the product or service promoted.

How to make money on Instagram with sponsored collaborations

come lavorare con instagram

Another way forward is earning on Instagram with sponsored collaborations , an activity that is often attributable to the so-called influencers, i.e. users who have a fairly important following and who exploit their popularity on the photographic social network (and not only) to promote products or services by obtaining compensation from companies. As you may have guessed, therefore, this earning opportunity (like all the others listed in this article) can be used if you have a very popular Instagram account: otherwise companies will hardly be interested in a collaboration. / p>

If you have a very popular account, companies will often contact you of their own free will to propose possible collaborations. In any case, if you want to propose yourself (maybe because you are not yet so well known as to attract them for sponsored collaborations), contact the brands of your interest by e-mail (on the websites of companies you should find all the contact details to succeed) and express in your message the desire to collaborate by posting content on Instagram, taking care to link your account and anticipate how many followers you have and their characteristics (age, gender, geographical position, etc.). Also, don’t forget to provide all your contact details. If the company is interested in the collaboration, it will respond by proposing an agreement that you can then accept or reject.

Also know that there are services of social advertising networks , such as AdMingle, which allow you to more easily contact companies and brands with which to start sponsored collaborations: even those who do not have a particularly popular Instagram account can try, but the rewards in this case are unlikely that they are of a certain size.

An important thing I invite you to do when doing sponsored collaborations is to report it to your followers, maybe through the use of ad hoc hashtags, such as #adv , #advertise , #sp or #sponsored .

For more information on how to collaborate on Instagram, I refer you to the in-depth study I dedicated to the topic.

How to make money selling on Instagram

come mettere i prezzi su instagram

Another earning possibility is that given by the sale on Instagram. It is a form of direct income, which can lead to excellent results. Also in this case, what has already been said before applies: if you have an account with a rather important following, you can reach a larger audience and, therefore, the chances of success are much higher than those who, instead, have of an account with a few hundred followers.

In this regard, you will be pleased to know that the Shopping which, as the name suggests, allows those who have a company profile to publish photos of certain products and tag the latter with list prices, also adding the link direct to online stores in which to complete the purchase.

For more information on how to sell on Instagram using the aforementioned function, you already know what to do: take a look at the tutorial I dedicated to the topic.

How to make money with Instagra filters m

AR Studio FB

One last chance for monetization that I want to bring to your attention is given by earning with Instagram filters . When you have a rather large following, in fact, you can try to sell the presets that apply to your content to your followers, who may actually be interested in buying them.

As for the filters to be applied in the stories, these can be created through the program Spark AR Studio, developed by Facebook (the company behind Instagram) for Windows and macOS. This 3D and AR digital graphics and motion graphics program is a bit complex to use, but it’s free. I showed you how to use it in my guide on how to create filters for Instagram stories.

As for creating filters to apply to Instagram posts, you can use Lightroom , the famous Adobe software for Windows and macOS, which I told you about in this other guide. Once the created preset is purchased by a user, they will receive a download link by email. By opening the file in question and copying it in Lightroom you can apply it to your shots.

How to increase popularity on Instagram


As you may have noticed from reading the article, without a good following on Instagram it is difficult to obtain important gains. For this reason you should try to increase popularity on Instagram if you need to. Below you will find some useful tips.

  • Regularly publish quality content and various kinds – create content that can really interest your users, that is beautiful to look at or, in any case, fun. You have to “hit” those who look at your profile, so as to attract attention and your appeal. To do this, don’t just publish posts, but also create stories, reels, videos for IGTV, and, from time to time, also do some live shows.
  • Use the correct hashtags – this serves to index the contents making them easier to find by users who search by hashtag (which, as you may already know, are words or phrases preceded by the # symbol). To find the best hashtags, you can use services such as Top Hashtag and All Hashtag or use some free apps such as Top Tags (Android / iOS), taking care to also select those most relevant to the published content (as well as the most popular ones).
  • Interact with the community – like the contents that seem most interesting to you, comment on the posts trying to say something interesting and intelligent, avoid to argue and express your opinion trying to always be kind and polite. This will give more visibility to your profile and some users may decide to follow it.
  • Connect your Facebook account – this way you can reach a wider audience and, therefore, the odds that other people follow you will be greater. Learn more here.
  • Be consistent – don’t stop at the first setbacks: if the results are slow to come (at least in your view), keep working hard and you will see that your perseverance will pay off with some concrete results over the months and years.

For more information on how become famous on Instagram, how to grow on Instagram and how to increase your visibility on Instagram, I refer you to reading the guides I have dedicated to the topic, because I think they can come in handy.

Salvatore Aranzulla

Salvatore Aranzulla is the most widely read blogger and IT popularizer in Italy. Known for discovering vulnerabilities on Google and
Microsoft. He collaborates with computer magazines and edited the technological column of the newspaper Il Messaggero. He is the founder of, one of the
thirty most visited sites in Italy, in which he responds with simplicity to thousands of computer-related doubts. He has published for Mondadori and
Mondadori Informatica.

Leave a Reply

Your email address will not be published. Required fields are marked *