How to organize the Instagram feed

You’ve been using Instagram for some time now to promote your business or your personal brand online, so you’re looking for a way to refine your profile and make it more appealing to visitors. After learning how to create original and quality content, you would like to raise the bar further and be able to optimally organize your account feed, so you would like some advice in this regard.

How do you say? Is this exactly the case? Then let me give you some tips on how to organize your Instagram feed . In the next lines, you will find some suggestions – I hope useful – on how to add new contents to your feed, how to modify the existing ones and how to archive / delete the superfluous ones, in order to create a profile of sure impact for new visitors and create a strong identity on the famous photographic social network. I’ll also suggest some apps that can help you keep your feed organized.

Since I can already hear you “pawing”, you know what I’m saying? Let’s put aside the chatter and let’s get started! Take the time you need to focus on reading the next few lines and, more importantly, try to implement the “tips” I will give you. At this point, I just have to wish you good reading and good luck for your activity on Instagram!


What is the personal Instagram feed

Feed personale di Instagram

Before getting down to business and seeing, in practice, how to organize the Instagram feed , allow me a little Incidentally: in this tutorial, as you may have guessed from the introduction, I will tell you about the personal feed and not the Instagram home, which can also be called a “public feed”.

All content you post in your feed personal end up in the public feed of those who follow your account, and in the guide I’ll explain how to organize the content they see by going to your Instagram account.

Having made this small (but necessary) premise, I would say that we can actually proceed by getting to the heart of the topic.

How to organize your own feed Instagram

Let’s see, then, how to organize your Instagram feed by inserting new contents inside it, modifying those already present and archiving them and / or eliminating those not relevant to the image you want to give of your person (or your company).

Add new contents

Aggiungere nuovi contenuti su Instagram

Adding new content to the feed is a very simple operation to complete and through which you can always keep “fresh ”And updated your account. How do you add new ones? I’ll explain right away.

To begin with, access Instagram from the official app of the service for Android (also available on alternative stores) or iPhone , press the (+) button at the top right (if you don’t see it, tap on the house icon at the bottom left or on the thumbnail of your profile photo or on the little man , at the bottom right) and select the item Feed post (on Android) or the item Post (on iOS) in the opened menu.

Now, select the content you want to upload from the Gallery (you can also select more than one, in case you want to publish a post in “carousel format”, which is done by pressing the two overlapping squares symbol before selecting the content to publish ). Alternatively, take a photo or record a video at the moment, pressing on one of the appropriate tabs and creating the content using the shutter / recording button (the dot ) placed in the center of the screen.

Once this is done, click on the arrow pointing towards right that you see in the upper right corner of the screen (on Android), or on the Next item, always at the top right (on iOS); possibly select a filter to apply to the content and, if you deem it necessary, modify the content by pressing the Edit tab at the bottom right, so as to act on the main parameters (eg . Brightness , Contrast , Saturation , etc.).

Then press again on the icon of the arrow pointing to the right (on Android) or on the Next item (on iOS), add a caption , a place and possibly tag the people of your interest and publish the content by tapping the (✓) symbol located at the top right (on Android) or on the Share item at the top right (on iOS). For more details on how to post on Instagram take a look at my guide on the topic.

Editing existing content

Modificare un post Instagram

One thing you can do to improve your Instagram feed is to edit the content you already have. Let me be clear, you will not be able to change who knows what of what has already been posted, if not the geotag, the caption and the addition / removal of tags, but this can be useful, especially if you have not paid much attention to these details so far. >

To edit a post in your feed, access Instagram from the official app of the service for Android or iOS, press on the thumbnail of your photo of the profile or on the little man , at the bottom right, scroll through the feed, locate the content to edit and press on its preview .

Once this is done, click on the three dots symbol (top right of the post itself) and select the item Edit in the opened menu. At this point, change the caption (if you see the caption Write a caption … obviously you didn’t really put it) or change the place , pressing on the one currently set and selecting the correct one (if you did not enter it, you will see the words Add Lugo in the upper left part of the post).

To add or remove tags, click on the Tag people button or on the [ N item ] people (if you have already tagged some), tap in a point of the content and, after searching for the name of the person you are interested in, select the name , to tag it. To remove a tag, instead, tap the one you want to delete and press on (x) .

When you have done these changes, click on the (✓) symbol located at the top right (on Android) or on the End item at the top right (on iOS), so as to save the changes made.

Archive and delete the contents

Archiviare post Instagram

Give your feed a good “clean up”, archiving or even deleting content that you no longer feel in line with your profile is something I recommend you do from time to time. This operation, in fact, will allow you to remove all those posts that, for one reason or another, you deem no longer suitable for your account and to always keep the feed in order.

Before explaining how to archive and delete content on Instagram , I would like to tell you that archiving is a reversible action, as you can restore the contents filed when you want; the deletion of the posts, on the other hand, is definitive (there are 30 days in which you can retrace your steps, after which the deletion of the contents becomes definitive).

To archive a post in your feed, access Instagram from the official app of the service for Android or iOS, tap on the thumbnail of your profile photo or on the little man (bottom right), scroll through the feed, locate the content to remove and press its preview . Finally, in the opened menu, tap on the Archive item to archive the content or select the Delete item (twice), so as to delete it.

In case of second thoughts, to restore an archived post, tap the (≡) button (top right of the main screen of your profile), select the items Archive> Post archive , tap the preview of the content to be shown again in the profile, press the three dots icon (top right of the same) and select Show in profile .

To restore content deleted from less than 30 days , on the other hand, after pressing the (≡) button select the items Settings> Accounts> Recently deleted , touch the content to be restored, press the three dots symbol (at the top right of the same) and select the words Restore (twice in a row). Then press the Next button, type the security code that was sent to you via e-mail or SMS, press the Confirm button and the that’s it.

How to have an effective feed on Instagram


Let me now give you some” tips “on how to have an effective feed on Instagram . See which of these ideas seems most congenial to you and put them into practice so as to have a more attractive feed for potential new followers (as well as for those who already follow you).

  • Identify a theme for your profile – in this way you will have clearer ideas on what to post, avoiding creating content that has no relevance to the purpose for which you have created your account.
  • Choose your profile colors – following this tip can help you get a color-consistent feed and, who sees it, will be able to recognize the colors you have chosen to distinguish your account.
  • Edit the contents to give your personal touch – when you are going to apply a filter or edit content using some editing app, try to make the same changes every time. In this way, over time, you will be able to create your own style that will give greater coherence to the profile.
  • Use the app to organize the feed – if you want to preview the appearance of your feed before publishing certain content, you can take advantage of some useful solutions, such as those mentioned in the next chapter.

App to organize Instagram feeds

So let’s see some apps to organize Instagram feeds . These are solutions that, as I told you a few lines above, allow you to preview the appearance of the feed in the event that certain content is published. Let me tell you more about this.

Preview: Planner for Instagram


Preview: Planner for Instagram is one of the best solutions to organize your Instagram, as it allows you to choose the order in which to view and schedule posts quickly and easily. Basically it is free, but access to all its functions requires a subscription starting from 7.49 euros / month. The app is available for Android (also on alternative stores, for devices without Play Store) and for iOS / iPadOS.

After installing and started Preview: Planner for Instagram, select the Free option, press the Continue for Free button and tap the Continue button to accept the privacy policy and conditions of use of the app. Then, press the Login with Instagram button and log in to Instagram using your account credentials.

Now, to load a new content, press the (+) button (top right), select the option Library

and choose the content to publish. After selecting them, change the order of the posts loaded in the application, so as to set the final appearance that your profile must have once they are published: just hold down on one of them and drag it where you want it to appear ( obviously this is only feasible with the contents uploaded to the app and not those uploaded by Instagram, which are characterized by the logo of the photographic social network).

In conclusion, click on the comic symbol, activate the Schedule Post option, indicate day and time in the which to publish the contents and, finally, presses on the Confirm and Done items.

Other apps to organize Instagram feeds


There are also other apps to organize Instagram feed you can grab into account. I’ll list them below: see if you find some useful in your case.

  • Plann + ( Android / iOS / iPadOS) – is a useful app for organizing your profile, which is characterized by a simple and intuitive interface, which includes all the necessary features to manage your account in all respects. Basically it is free, but access to all functions requires a subscription starting at € 4.49 / month.
  • Planoly (Android / iOS / iPadOS) – this solution offers various functions for managing your Instagram account and, as in the case of those mentioned so far, it is semi-free: to take advantage of all its functions, you need to subscribe starting from 9.49 euros / month.
  • Later (Android / iOS / iPadOS) – is another free app belonging to the category in question through which it is possible to manage your account, receive reminders to send content online, schedule it, etc.

For more information on using these and other apps to organize Instagram, take a look at the guide I linked to you. I hope you find it useful.

Salvatore Aranzulla

Salvatore Aranzulla is the most widely read blogger and IT popularizer in Italy. He is known for discovering vulnerabilities in Google and
Microsoft. He collaborates with computer magazines and edited the technological column of the newspaper Il Messaggero. He is the founder of, one of the
thirty most visited sites in Italy, in which he responds with simplicity to thousands of computer-related doubts. He has published for Mondadori and
Mondadori Informatica.

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