You have created your Instagram account with a specific goal: to reach the largest number of people as possible to promote your company or brand. To achieve this you are also evaluating the possibility of promoting your content for a fee but, before doing so, you would like more information about it.
How you say? That’s how things are and, since you would like to know more about how to sponsor on Instagram , are you reading this guide of mine? Well then don’t worry – I’m here to help you. In the next chapters of this tutorial, in fact, I will explain how to promote your content on Instagram for a fee, using the official application of the well-known photographic social network, but also a specific tool available from PC that is designed for companies and professionals. / p>
In addition, I will also give you some useful tips on how to increase the popularity of your content for free, in case you want to opt for this solution as well. So, are you ready to get started? Yup? Very well! If so, sit down comfortably and practice the procedures I will give you below. Happy reading and good luck for everything!
How to sponsor on Instagram
Before explaining how to sponsor on Instagram , I must first give you some useful preliminary information about it.
First of all, there is it must be said that a good way to sponsor the contents of Instagram is to go through Facebook (social network to which Instagram also belongs), however it is also possible to do without it and go exclusively for Instagram. Let me explain.
If you are wondering how to sponsor on Instagram without Facebook , you should know that you can promote your paid content directly on Instagram by performing the transition to a company account : in this way you can take advantage of the sponsorship function reserved for companies, professionals, influencers and other professionals without having to connect a Facebook page.
Having said that, to switch to a corporate Instagram account, start the app of the well-known photo social network on your Android or iOS device and, after logging in to your account ( if necessary), press the icon of your profile , located at the bottom right.
In the next screen, tap the ☰ button located in the upper right corner and press the Settings item in the menu that is shown to you . Once this is done, click on the items Account> Switch to a professional account , choose the category that describes your profile and tap the End button. Then, select the type of account you want to create ( Creator or Company ) and, finally, click on Next , to finish the procedure.
Once the operation is completed, you can use the new company tools, such as promotions; you can also view statistical data on your posts and on your followers . For more information about it, I suggest you read my in-depth guide specifically dedicated to the topic.
How to sponsor on Instagram stories
Now it’s time to tell you how to sponsor the content you’ve posted on Instagram.
If you want to promote a story that you have created, start by locating the content in question. Once this is done, click on the (…) icon located next to it and click on the Highlight button.
Now, fill in all the information required to create the ad: choose the goal you want to achieve with the promotion you are running, specify where you want people to be redirected ( Your profile , your website or Your Direct Messages ), define your audience , entering your targeting options ( create your audience ), or select the automatic option, to leave the default settings. Finally, specify the budget and the duration of the promotion and set a payment method ( credit card or debit , PayPal).
Finally, when you are ready to start the promotion, click on the Create a promotion . As soon as this is approved, the ad will be published by the Instagram team, showing the words “Sponsored” . More info here.
How to sponsor Instagram posts
You can also promote posts , as well as Instagram stories .
To carry out the operation in question, locate the content you published and press the Highlight button.
At this point, all you have to do is fill in all the information required to create the advertisement ( destination , public , budget and duration ), acting in the exact same way that I explained to you in the previous chapter.
How to sponsor on Instagram from PC
To sponsor on Instagram from a PC it is necessary to use the Facebook Business Suite tool which is dedicated to corporate Instagram accounts connected to a page Facebook.
Therefore, to start a promotion from your computer, connect to the service in question and log in to your Facebook account, in order to being able to manage your Facebook page and the Instagram account connected to it in a single screen.
Then, on the main screen, press the Promote button and choose the type of advertisement to create, depending on the goal you want to achieve ( highlight a post , highlight an Instagram post , receive more messages , promote your page , make sure that more people visit the website or get more contacts ).
Alternatively, select the Start using automated ads , to speed up the process of creating a promotion, by configuring some customizable default options.
For example, if you choose the Highlight an Instagram post option, locate the content to promote and press the Highlight post button. Then, specify the information about the audience , the duration and the budget of the promotional campaign and add a payment method .
Finally, click on the Highlight button, to complete the creation of the ad, which will be published at the end of the approval.
How to sponsor on Instagram for free
On Instagram it is not possible to sponsor your own content for free in the true sense of the term, as advertising promotions are clearly paid .
However, if you want to spread the content you create in an alternative way, you can do it by implementing various promotional strategies at no cost , which require an in-depth knowledge of the functioning of I. nstagram.
To be able to increase popularity on Instagram, you must in fact implement a real content creation strategy, identifying your niche and consistently producing high quality content in posts, stories and reels: your goal, in fact, must be to represent a distinguishable presence in all sections of the well-known photographic social network.
In addition to this you must also interact with other users and create a real virtual community , retaining your public through the Instagram tools dedicated to the invitation to interaction such as quizzes, questions, polls and live broadcasts.
Also, do not underestimate the importance of hashtags and also consider sharing your content on your Facebook page or other social networks, adding them through the app of Instagram, in the section Settings> Account> Sharing on other apps .
For more information about it, I suggest to follow all the tips I gave you in my guide on how to grow fast on Instagram.
Salvatore Aranzulla is the most widely read blogger and IT popularizer in Italy. He is known for discovering vulnerabilities in Google and
Microsoft. He collaborates with computer magazines and edited the technological column of the newspaper Il Messaggero. He is the founder of Aranzulla.it, one of the
thirty most visited sites in Italy, in which he responds with simplicity to thousands of computer-related doubts. He has published for Mondadori and