Instagram has become the epicenter of the social presence of many brands , driving profitable traffic to landing pages, increasing conversions and creating an engaged audience. In this guide, I’ll give you 10 tips to help you increase your Instagram followers the right way.
If your Instagram presence isn’t as strong as you hoped, it might be time to learn how to hone yours. strategies to get real and organic followers on Instagram. The wider your audience, the more opportunities you have to interact with users and create unique experiences for them.
The organic distinction is very important: sometimes, there are brands that take the easy way to increase their followers on Instagram. They pay to buy likes and followers, but these shortcuts are never worth it , as Instagram’s algorithm is regularly updated to eliminate fake, low-quality accounts and interactions.
Not to mention that the number of your instagram followers at the end doesn’t mean anything if it doesn’t represent a fan interacting or shopping, visiting your site and supporting the brand by talking to their friends. Start building your presence the right way with these tips on how to increase your Instagram followers.
10 ways to increase your instagram followers
1. Optimize your Instagram account
Before you start figuring out how to get followers on Instagram, one of the most important steps is to optimize your account. Think of your brand’s Instagram bio as the “ home page ” of your account.
Without a bio, image captions, an appropriate username or profile picture, how will people know that the account belongs to your brand? It might seem obvious, but on Instagram your bio and your image help form the basis of your brand identity . The link in your bio is your only point of driving Instagram traffic to your site, so optimizing your account is essential.
Linking to your homepage is fine, but why not offer users have a consistent experience when moving from bio to site? This has led to the popularity of Instagram link landing pages hosting relevant links to the latest content mentioned in a brand’s feed and “ link in bio ” posts that help drive audiences to those links.
Also, keep your username as simple to search as possible , which usually means staying close to your actual brand name. If your business name is longer, shorten it to something your audience would recognize out of sight . Do not add numbers or special characters to your username and, if possible, keep it in line with the other usernames of other social networks, if you have others.
2. Maintain a consistent content calendar
The worst thing you can do when trying to increase Instagram followers is to post random content at random times. If you’ve been good enough and lucky enough to get users to follow you, you don’t want them to forget that you have.
To avoid this problem, follow a regular posting schedule. Typically, brands shouldn’t post more than a couple of times a day to avoid spam, but whatever your cadence, keep it consistent. About 200 million Instagram users log in every day, so to launch your network even wider, try posting a couple of times throughout the day.
In fact, sproutsocial has published in-depth research on the best times to post on Instagram for multiple niches and industries, or you can follow the overall best times chart below:
Sticking to a regular schedule will help you create a consistent experience for your followers and keep them close to your brand.
3. Schedule Instagram Posts Ahead
Although Instagram’s algorithm has changed to show users more content they like, posting at the right times can still give your posts more exposure increasing the overall engagement they receive.
By planning content in advance, the whole team can view campaigns and schedules more efficiently. It’s always smart to create content in advance and with Instagram’s scheduling tools, you can reach your audience and maintain a consistent flow of content at the same time.
4. Convince partners and brand supporters to post your content
To increase followers on Instagram, it is important to know the value of your audience. The greater the number of your (organic) followers, the more interested buyers and customers you will have.
The best way to get customers to follow you is to stand in front of them and be present. It’s essential to be present on your Instagram and others . Try sponsoring user-generated content to bring your brand into customer feeds. You can also run contests on Instagram to get your brand known to a wider audience. These types of campaigns build social proof by proving that your fans are engaged enough to repost your content.
Another way is to show yourself in front of a much wider audience. Try working with larger Instagram accounts , such as major influencers in your own niche, to share your content with their audience.
Just make sure you are providing something of value. The last thing you want to do is look too commercial. Find marketing partnerships and advertising plans with other companies to build your audience on Instagram.
5. Avoid fake followers on Instagram
There is a huge difference between an Instagram account with fake and real followers. It might seem tempting to buy Instagram followers, but the disadvantages far outweigh the benefits of organic follower growth .
Fake Instagram followers tend to:
- Trick New Followers : If users land on an inactive Instagram feed with tens of thousands of followers, it will decrease the credibility of the account. Don’t make fun of your followers. Build trust and lasting relationships for better engagement.
- Have no ROI: It might seem easier to buy followers, but the bot or fake followers will never buy anything. People follow brands on Instagram for a reason: they like what you post or your company in general. These are the ones who spend and bring monetary value to your business.
- Create little or no interaction : If you have 10,000 fake followers, how many will comment, like and share your content ? Most likely, these bots or fake accounts will soon be deleted from Instagram, and your posts will look like engagement cemeteries.
Real people have the ability to share, like, comment and interact with your posts on Instagram. Also, these users have fun when there is someone on the other side answering.
For example, Lush Cosmetics takes the time to answer various product questions, which results in users coming back, following or perhaps sharing with others. These interactions will always have more value than a set of inactive followers.
6. Show your Instagram everywhere
How will people find an account if you don’t promote your Instagram? Make sure your Instagram account is visible on your website and in other social networks.
Creating visibility and awareness is one of the best ways to make yourself known. If you really want to increase followers on Instagram, let people know where to find you . You can add social media buttons to your website and blog to promote social shares and show people where to find you on Instagram.
Another great idea is to cross-promote your social media accounts. The Museum of Modern Art regularly spreads brand awareness on its Instagram via Twitter. You can easily leverage your other social networks to direct users to your Instagram.
However, make sure you don’t just ask for a follow. Instead you should try to promote unique content on your Instagram so that users have a reason to follow you there. Fortunately, with Instagram adding loads of new content and video features like Stories, IGTV and Reels, you have a great opportunity to build followers through creative content.
7. Post content that followers want
While this is easier said than done, it would be smart to try and figure out what content your followers would like to see. You will quickly find that some content performs better than others . This is why testing is so important.
Whether it’s filters, captions, content types or posting times, even the smallest detail can make a difference . Keep your ear to the ground with new Instagram trends so you know what’s popular at the moment.
To take your analysis one step further, you should invest in Instagram analytics tools. This will make it easier to track, compare and analyze Instagram content between accounts.
Be confident in your instagram strategy by analyzing different filters, captions, and more to see what works best with your audience. If you don’t know where to start, try analyzing your competitors.
You shouldn’t copy your competitors directly, but try to take notes on what they are doing and what brings them more engagement . A good search can go a long way.
8. Start the conversation
One of the best ways to make users fans of your Instagram is through conversation . According to research from 2020 Sprout Social, users want to interact with visual content such as photos (68%) and videos (50%), followed by 30% who want to interact with text posts. Instagram is perfect for this type of audience, combining captivating images with equally engaging captions.
People continue to use social media as a contact point for brands, whether it be impromptu questions and chats, serious customer service questions, or praise for their favorite products. And for your business, you need to be communicative and supportive.
Try to answer as many questions or comments as possible, because could make the difference between getting a new customer, follower or improve your relationship with your audience . Social Sprout research showed that 89% of consumers are more likely to buy from a brand after following it on social , so it’s important to ensure the attention and loyalty needed to convert a visitor of your profile in a follower.
More conversations grow around to your feed, the more likely you are to get followers. Appreciate your followers and don’t be afraid to reply.
9. Find hashtags that convert
One of the most proven ways to increase Instagram followers is through hashtags. For years, hashtags have been an essential tool for discovering new accounts and have allowed us to extend our social reach.
To get started, find hashtags that aren’t too much popular . Social Media Examiner underscores this theory by explaining how the #love hashtag has more than 184 million photos linked to it. Trying to highlight your Instagram content in a sea of millions of images and videos is not an easy thing to do.
You need to find hashtags that your potential followers might be interested in . If you post relevant content to the hashtag e, these users are more likely to follow your account. Hashtags are a perfect way to group posts around hyper-relevant content for your brand and campaigns.
Don’t blindly enter the universe of hashtags, you need to know very well how and which hashtags to use so you can build your following the right way.
10. Make your Instagram followers happy
Last but not least, when you make your Instagram followers happy, you see the gain in audience growth. We’ve given you plenty of tips for brainstorming and content planning, so put them into practice in a way that matches your brand voice. In other words, avoid looking needy, sales-driven or robotic.
For many accounts, this means sprinkling with posts that are legitimately designed to bring a smile to followers’ faces and build relationships with customers. Don’t forget to provide content to your followers as if they were friends on your personal feed – this could include posting memes, inspirational content, or simply re-sharing interesting photos or artwork (all properly credited, of course) that can give yours follows some mental recovery during the day.