Increase Instagram Followers: The 2021 Guide

If you have landed on this page it is because, most likely, you are looking for a quick and easy way to increase your audience of users on the Instagram social network. So you are looking for a way to increase Instagram followers on your social profile.

As we have seen in several articles, in fact, the famous social network with the Polaroid icon continues to grow dramatically.

Just today I was reading some interesting data on the use of this tool: it seems that Mark Zuckerberg’s social network now has 1 billion active users. Of course, let’s talk about peanuts, if you think that Facebook has 2.2 billion, but let’s keep in mind first of all that Facebook has been on the crest of the wave for much longer and embraces an audience with a age range a lot vast.

On Instagram, in fact, the audience has a much lower average age like what happens on TikTok, where the average age drops further.

Index content

Why growing up on Instagram is important

But why is growing on Instagram so important? Well who wouldn’t like to become an influencer. Travel the world paid by sponsors, work on a beach while sipping a Daikiri. I challenge anyone to say the opposite!

Of course, when we talk about instagram, we must not think only of aspiring fashion bloggers, companies also want to have a prestigious position on social media. For example, companies in the food sector are depopulated on Instagram, but also in the luxury sector and, in general, those who operate in e-commerce.

a channel not to be underestimated, but let’s come to us. In this guide I’ll teach you all the tricks to grow quickly and how to do it in the most natural way possible.

Are we going to use any tricks? Why, are there any tricks?

Here, the answer is NO. If you are expecting the magic formula, then I already tell you that you will be disappointed. At one time, perhaps, increasing the number of followers on instagram was easier (even for Facebook pages it was the same). The market has gradually become saturated and it is difficult to get followers in a completely genuine and natural way.

Be wary of those who promise you easy followers with little money. Everything comes from sacrifice. Do not believe that Chiara Ferragni woke up one day and became an influencer after the publication of 3-4 posts.

First of all, I recommend that you have three fundamental things in mind :

  • A real / feasible goal to pursue (example: 10,000 followers in a year)
  • Establish a target specific to which to propose your posts
  • Finding a way to stand out from the crowd

The only way to get results is to be clear about these three things. I assure you that it is useless to propose exactly what thousands of other people are already proposing: you would waste your time.

Your contents must be real jewels . The web is a highly democratic tool, where the rule that has always been in force is the one that we can summarize in these three words: CONTENT IS KING. Before you think about getting followers, therefore, you need to be able to know what you can offer them. Yes, nobody does something without having anything in return.

A person will like and, above all, will continue to follow you , only if on your page they find interesting content that reflects their nature , his passions. For this reason it is also essential to know your target of reference.

If you have a passion for recipes, for example, you will probably have to refer to an audience of people who very often publish homemade dishes, or who follow important cooking profiles at a national level, you will certainly not turn to a lawyer with a passion for fishing!

Identify the target and prepare to serve them fresh and interesting content: this is the first key to success.

If you decide to go down this path, you must know right away that it will be uphill. The password will be PERSEVERANCE , you will have to work hard to win the trust of those who follow you, you will have to propose new and interesting content and follow the strategies I am about to tell you. Are you ready to accept this challenge? Well, let’s get started!

Take care of your profile

I’ve always liked the expression “take care”. On the web, in fact, as in life, if you don’t take care of something it dies. That’s why your profile and your web projects must be like plants for you, to be watered regularly. Only then will they be able to give you the fruits you are looking forward to.

The first thing you will have to do, of course, is to create a profile. On Instagram there are basically two types of profiles: the private profile and the business profile . I advise you to choose this second option.

The private profile is indicated, in fact, for those who want to use instagram passively enough, without big growth objectives. With the business profile, however, you will have advanced statistics and, above all, you will be able to sponsor your posts. Not only that, business profiles also allow you to connect your Facebook page, thus obtaining a double advantage.

Many, in fact, to optimize the synergy between the two social networks, usually publish on both at the same time. Doing so is really simple: when publishing on Instagram, all you have to do is activate the checkbox to publish the content on Facebook as well.

Honestly it’s not something I love to do, since I find that on every social network a different strategy and different image formats should be used, we must not try to optimize our time at the expense of quality.

We therefore try to take care of our profile well, leaving nothing to chance. Let’s insert a nice profile photo, especially of the right size (110 × 110 pixels so to speak, they are the recommended ones. Basically a square format).

Use Inflact (formerly Ingramer)

Another piece of advice I can give you is to use Inflact. If you’ve never heard of it, it’s a BOT that allows you to automate the operations you perform on your profile every day: follow / unfollow, direct management, post scheduling, etc.

A tool that, in about a month, led me to the growth of about 3k followers. The hashtag generator is also interesting: a real hashtag search engine that allows you to reach a large number of profiles. Inflact, not surprisingly, is among the BOTs that obtained the best TrustPilot reviews in its category.

recensioni Inflact

A tool that, given the definitely affordable cost, I always use it as a valid ally. I consider him, for the moment, a valid successor to Instagress. We will see what changes in the coming months. If you want to learn more, I suggest you take a look at the official website of the service

Remember, however, that a bot is nothing more than a helper that will allow you to automate some of the operations you perform every day on instagram, some of them also help you in choosing hashtags and in follow / unfollow. A valid help that you should never give up and that can lead you to get up to 3k followers per month: real and active because really interested in your content

Make the most of the description

Once our propic is loaded, we can move on to the description. This field is very important, in a few lines we must be able to explain who we are, what we do and why users should start following us. All this in a maximum of 3-4 lines!

Yes, it seems an impossible task, but I assure you that it is not. Either way, you can always take a cue from what others are doing.

An example? Chiara Ferragni uses this as a description:
“Love fiercely (and don’t forget to stop along the way to take photos)”

Descrizione Instagram
Instagram description

As you can see, then, he used an impactful phrase to then briefly describe his work, also tagging his companies: a double way to advertise and talk about himself at the same time.

Insert a link in bio

One of the flaws of Instagram is undoubtedly the lack of availability it offers to external links. If we insert a link in the description of one of our posts, for example, it will not be clickable.

So what if we want to send our followers to our website? There are basically two ways: the first is to have more than 10,000 followers, in this way we will be able to insert links within the stories. The user, swapping up while he is on one of our stories, will be able to leave our site and land on a third site.

The second method, however, which can be used regardless of the followers, is that to insert a link in bio. This is the space immediately below the description. referring to Ferragni’s screenshot, it is easy to see how she used that space to advertise her collection.

Sfrutta il link in bio
Example of link in bio

Let’s make the most of this card that instagram offers us, because it is a method to refer our users to our Facebook profile, to a contact form, to a landing page or simply to our website. If you don’t know how to edit your Instagram bio, you can take a look at this guide of mine.

Post quality photos

It may seem obvious, but it’s good to say it . Instagram was born as a social network in which to share photos, only later did the platform expand by adding stories and videos. The social engine is mainly represented by photos, that’s why you should try to publish quality photos!

But what do I mean by quality?

I’m not talking about the definition of the photo, of course if you have a good camera this is the right time to use it, but I am referring above all to the quality of your content. By this I mean the uniqueness, the beauty, the emotions that it can unleash in the user.

Keep in mind, in fact, that thousands if not billions of photos are published every day. Don’t post photos just for. Your mantra must be to post less, but post better!

Many, in fact, think that the trick to success is to focus on quality. It’s not absolutely true. The quantity leaves the time it finds and will take you into an endless vortex. You will be forced to publish content constantly to keep your standards high and, in the long run, you will run out of topics and it will be trivial.

Don’t get caught up in publishing fever. Publish something alone. when you are sure it can really bring something to your community. As I told you, in fact, users want something in return and expect content in line with their passions.

Foto di qualità su instagram
Example of a photo with WaterMark

Another piece of advice I can give you, is to insert a watermark on the photos , as you see in the one above. The watermark is nothing more than your logo, a real trademark that allows you to mark your photos and prevent someone from stealing them.

Making one is really simple, especially if you have a little familiar with retouching programs such as photoshop. In any case, there are many sites that allow you to insert a logo on a photo, just search the internet.

Try to stand out from the crowd, to post “niche” photos. They may not be understood by everyone, but it doesn’t matter. The important thing is that they are appreciated by your target audience.

Learn how to use hashtags

Hashtags have always been of vital importance. They are none other than those magic words that begin with the gate. But where should we put them? Some say that they should be put in the first comment after publishing a post, I honestly have always included them in the description of the photo.

They are very important because they allow us to create keywords for our content, in such a way as to make it easier to search.

But which and how many should we use?

The maximum limit of allowed hashtags is 30, the minimum is obviously 1. Some say that all of them should be used, others that they should be limited. But the truth is that it depends on circumstances.

Many, in fact, make the mistake of always using the usual hashtags or those most used by the community such as #instago #instalove etc.

Sfrutta gli hashtag

Example of post that uses hashtags correctly

Nothing more wrong. The best thing to do is to use medium used hashtags, which really describe what we are photographing. In this way we will be able to reach more people and we will have more chances to position ourselves among the most popular posts of a given hashtag.

Many have lists of divided hashtags available online by category. I advise you to space as much as possible, maybe even invent your own hashtag, who knows maybe one day it will become used by the community!

Interact with the community

Keep well this point in mind, because I assure you that it is one of the most important . As I said, other users expect from you exactly what you expect from them. On instagram, therefore, it is very important cultivating your community .

But what does that mean? like randomly to all the posts that come your way?

Nothing more wrong. Your interactions must be as genuine as possible . Show that you are really interested in the content posted by other people and you will see that they will return the favor themselves, without you having to ask them for anything in return.

Let me give you an example. If your dream is to become a food blogger, you could search for the hashtag “#primipiatti” and see all the photos posted recently. Identify a dish you like and comment by asking for the recipe, complimenting what you see or, why not, even showing your disappointment with what you don’t like.

Social networks were created to do interaction, the real one. Be yourself and cultivate your community and you will see that the results will not be long in coming. Follow people who actually post interesting content, that you like, not just to return the favor!

Leverage the stories

The stories they are the real hub of Instagram. Loved by the very young, that’s where the real traffic is and that’s where we need to be.

We have the opportunity, in fact, to interact directly with our community, also making them participants in our choices editorial. With stories, in fact, you can create polls and make your followers interact directly.

Everyone loves stories because they are volatile content, which lasts a short time. Don’t be afraid to make a mistake, if it goes wrong in 24 hours it will be just a memory.

That’s why I recommend using the feed in a cleaner way, while in stories you have to show your real life , without filters and censorship. It’s an easy way to get directly to the hearts of your followers.

Optimize publications

We’ve already talked about you should post less and better, but it’s also important to post at the right times. What does that mean?

Some think there is an exact formula for knowing when is the right time to post content. There are those who say at 2 in the afternoon, some at 21, some on holidays. Everyone has their own school of thought, but the truth is that it always depends on your target!

Let me explain. If you have a profile directed towards the American public, it makes no sense that you publish your content at 9 am Italian time, at that time almost everyone will be asleep!

Or, manage the profile of a discopub. Your target is probably a nightlife lover, don’t post content at 7am. I know, they are trivial examples and deliberately emphasized, but it is to make you understand how much the “formulas” are really useless. Everyone knows his target, his readers, his followers and must act on the basis of their habits.

Grow naturally, without buying followers

Lo everyone knows, now it’s a puffin secret. There are several sites that allow you to buy followers at a very low price.

Really? So why aren’t we all influencers?

Hell, if I were you I would make an investment of 500 euros if it would allow me to suddenly reach 100k followers!
A real bargain, don’t you think?

Wrong! Don’t do this at all , or you’ll lose your profile forever.

Buying followers is the stupidest thing you could ever do. These are real zombies, which do not interact with your content and will drag you into the abyss. Why? here are some reasons:

  • These are international followers
  • They are not interested in your content
  • When you make a promo you will also have to pay to show it to them
  • The notable difference in followers and actual number of likes to your posts will make everyone understand that they are fake
  • There are sites that allow you to analyze the genuineness of followers
  • Recently there have been cases in which Instagram has removed the fake

In short, as you may have understood, you are about to buy a ballast that will make you fall. Don’t do it. Your community must be made up of people who are genuinely interested in what you post.

Sponsor your posts

If you have some cash to spend, don’t buy followers, rather use the tools that instagram offers you. One of these is undoubtedly the ADS.

Each post, in fact, can be sponsored. In this way IG will show your post to many people allowing you to get likes, comments and new followers.

Warning, we are not talking about fake or “paid” profiles. In this case, these are real, genuine interactions, of people who truly appreciate your content. Instagram does nothing but show them your content, without forcing them to perform operations on it.

This is the lifeblood of your profile and that is why I feel I can tell you that you should allocate every month a small budget to invest in ads. After all, advertising is the soul of commerce.

Don’t feel like you’re cheating. Buying followers has absolutely nothing to do with advertising on instagram. You’re not buying anything here, you’re just sponsoring your content.

If that doesn’t work, sponsoring it won’t work either. So before making any kind of advertising investment, arrange your posts as well as possible and make sure you have done a good job.

Establish collaborations

Another way to grow is to build partnerships. There are profiles, for example, that do nothing but publish other people’s content.

In practice, they encourage users to use their hashtag in their photos , and then choose the best content to to publish. This is a simple and very effective method, but it may not be right for you.

These are profiles that do not add anything new, they only act as a collector of other people’s photos.

Otherwise, however, you could establish collaborations (even paid) with other influencers, which then help you grow by promoting your instagram profile through theirs.

This is certainly one of the most effective methods, but it can clearly be onerous in economic terms . If you don’t find great results with the other methods or feel that they are not for you, you may want to try to break through this way. In this regard, you could also rate the shoutouts.

Get the Verification Badge

The verification badges allow subscribers to social networks to easily find and recognize the official accounts of famous people , from the world of entertainment or politics, well-known influencers and brands. In this way, you are sure to follow the official profile of the star or brand in question.

Instagram allows you to get a verification check against your account name. This check will be used by your followers to recognize the authenticity and genuineness of your account.

Having it, however, is not easy as it is issued directly by Instagram to profiles that meet certain requirements. If you want to know more about this verification badge and how to get it, I suggest you take a look at my article in which I explain in detail the procedure to follow.


As you may have noticed yourself, there are no magic formulas to increase Instagram followers . You have to test every day on your own skin and above all have great perseverance. Try to take a ride on the most famous profiles and you will see for yourself how many posts they have entered before reaching success.

If you follow consistently the steps I have described to you I am sure that you will soon reach success, the important thing is not to get discouraged. There may be more difficult days and others when your content gets straight to people’s hearts.

My advice is to research your market niche, identify the target audience , create ad hoc content for your audience and be consistent with publications.

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