If your video’s goal is to increase YouTube views, you have a lot of competition. If you can attract your audience with a compelling video, they are much more likely to visit your website. But you need to emotionally engage people first – make them laugh, make them cry, or make them think of something in a new and interesting way. the first step to involve people? Your video must be seen! Being the second largest search engine in the world (right after Google), YouTube is a great way to get found. By keeping your audience and their research interests in mind when uploading your video, you can increase the chances that people will find and watch it.Here are some tips for increasing your business video views on YouTube without spending extra money on advertising. digital:
1. Upload the video to your YouTube page.
Immediately after adding your video to YouTube, make sure your video is the featured video on the first page. People viewing your organization’s YouTube page should see your most recent video. It makes your business up-to-date, current and relevant and puts the video in the center of the YouTube user’s attention.
2. Pick a good thumbnail.
If you allow YouTube to automatically choose your thumbnail, it probably won’t be very interesting. Use your computer’s screenshot feature to capture an image from your video that is emotionally compelling and upload it to your video settings.
3. Make your title short and interesting.
Your video title doesn’t have to describe your video in a way that makes sense for your administration. Make your title focus on who views and think about what it would make you want to click on a video. (Trending headlines are a good source of inspiration.) And try to be short: a shorter headline that doesn’t get cut is better for click-throughs. Here are some examples of good titles from YouTube star PewDiePie for Charity Water and the Sierra Club.
4. Choose the tags that will be good for SEO.
Your customers use YouTube as their search engine, so you should be too! Think about what your supporters are looking for and make sure those keywords are included in your video tags.
5. Write a good description of the video.
In your video description, consider telling people a story instead of describing what happens in the video. Have fun and remember that the description area is not the place for messaging points.
6. Upload a translation of your video in English and Spanish.
About 38 million people in the United States speak Spanish. By uploading your video transcripts in both languages, your video will start showing up in YouTube searches in English and Spanish. Transcripts alert YouTube to keywords in your video and greatly increase the likelihood of your audience finding you via YouTube search.
7. Post early and often.
People don’t click on all links posted by an organization’s social media platforms. Make sure you keep posting your video regularly for at least a month, and keep your posts up to date by editing the titles and images you use. This will dramatically include your audience by increasing exposure to new audiences.
8. Add a lightbox or pop-up to your website.
A video is a great opportunity to let people know about your organization, regardless of why or how people come to your website. If you don’t have a lightbox, make sure your video is present somewhere on your site’s home page. Negotiate the positioning of the website in advance, as it may be a space desired by other departments. Your video deserves to be highlighted. This is new content and your biggest fans would love to see it.
9. The goal of a video is views.
By taking a few small steps, you can dramatically increase the number of people who watch your video and want to interact with your organization, without spending extra money on digital advertising.