If you use Instagram every day (or almost) you will surely have noticed how many new updates Instagram has released in the last period! From group chats to music to so much more. Today, in this article I want to explain how you can best use your Instagram Stories to engage your followers!
Here Matteo speaks, or rather writes…
Wait, wait .. MATTEO ?! But this is Monica’s Blog!
Yes, I’m Matteo. I thank Monica for her kindness and availability of her that she showed me and above all for giving me this space on her blog!
Before I talk to you about how you can use Stories to engage your followers, I think it’s okay for you to know who I am.
Nice to meet you, I’m Matteo! For years I have been managing and creating Instagram profiles of companies and individuals. Over time I have learned a number of advanced strategies that I am sure will also be useful to you who are reading this article. I’m here to help you improve your Instagram presence and it will be my job to keep you updated on all the new platform updates through my Blog, www.matteosargenti.com
In addition, in the last period I have released an e-book, in my opinion very interesting, if you want more information I recommend you click here.
After this little presentation, I’d say we can get off to a great start. Ready?
Using Instagram Stories to Engage Your Followers
As I told you above, in this article I want to show you how it is possible to use stories to fully engage all the followers of an Instagram profile (right now, I am also using these “strategies” in the Instagram profiles that I manage and I must say I’m a bomb!)
Remember, your Instagram profile CANNOT ignore stories! An Instagram profile that does not publish stories is synonymous with an inactive, “dead” profile. To date, stories are a Must-Have! They are used by more than 300 million users a day, how can you ignore them?
Not publishing stories means leaving a great opportunity on the table.
Featured content you MUST use and now I’ll explain why.
As soon as a new user arrives on your profile, he mainly looks at 2 things. The Biography and the Contents in evidence. Writing an effective Biography is essential, but you definitely can’t afford to overlook the featured stories.
My advice is to use the featured stories as if they were a sort of Trailer, of your life and your brand, depending on what type of Instagram profile you are using.
In case you are managing a personal profile, in the featured stories you can certainly post photos of some of your best trips and maybe even post a short presentation of who you are or what you do.
While, if you are running a brand, a great way to engage your followers is to publish all the story of the brand or the story that is present in every single product in the featured stories. A great idea I can give you is to publish the product creation process! In my case, the latter kind of stories aroused a lot of interest from the public and I received many questions about the product I was selling!
Try to be as original as possible in your Instagram Stories
As I wrote above, Instagram has really released a ton of new story updates. Well, use them all (or almost all) and make your stories unique.
On Instagram one of the factors most appreciated by the whole community is its originality and creativity. You must always try to stand out from the others and you must be able to provide unique and quality content, always.
You can use a lot of features for your Instagram Stories, surely the ones that have worked the most for me are polls and questions .
When I post polls or questions in my stories, as if by magic most of my followers are activated and interact with my stories! If you haven’t done it yet, I highly recommend you try these two functions now!
Instead of writing to you “post constantly” that if you read blogs or communities you have heard this many times, I would like to address another point.
What can you do if you run out of ideas and can’t maintain a constant publication of Instagram stories?
I’ve asked myself this question too, many times. We are human and it is normal not to always have interesting ideas or stories to share with others, but it is also true that profile without stories = dead profile. What is the solution to this problem?
I really think I’ve found the solution to this problem, I solved it by reposting other users’ instagram stories .
You must know that it is also possible to repost Instagram stories from other pages, if you want to find out how to do it, I leave you the link to the article I wrote on my blog here, it’s really very simple!
If you’re running out of ideas, why not repost some page stories, profiles that we like and know our audiences may like too? (Always remember to tag the profile you report it from in the story!)
Even for Instagram stories, videos have the upper hand!
Yes, videos are the favorite content of the Instagram community, through and through! According to the statistics, even in the stories users prefer to see videos than simple photos.
In this regard, I can recommend Storeo, an excellent application that will allow you to upload segmented videos (or even longer than 15 seconds) in your stories.
If you want to create truly original video and audio content for your stores and to fully engage your followers, I recommend using the Easil platform.
Through this platform in very few clicks you can create interactive and very elegant templates for your stories! They’re perfect for standing out from the crowd, great for engaging your audience, and great for giving your followers some great freebies.
If, on the other hand, you have decided to create really professional and super-edited stories via your PC, the tool I want to recommend is called Storrito. It is not a very well known tool, but in a nutshell it will allow you to upload your stories directly from your pc! Find my mini-guide by clicking here.
In addition to engaging your followers more with your stories, you also need to increase their views.
The best way to increase story views…
It’s the Hashtags! Even in Instagram stories, Hashtags!
Just like feed posts, Hashtags can be added to Stories, and if you’re looking to get more views on your Instagram Stories, you can’t do without them.
Adding hashtags to your Stories is a great way to give your content an extra chance of being discovered by a new audience.
In fact, when people search for a #hashtag on Instagram, if it’s popular enough, they’ll be able to view live, active stories on that hashtag’s page, including your story! And of course they like what they see, they can also tap follow on your profile.
The rules on which hashtags to insert in the stories are identical to those of the posts, the only difference is the limit number.
In the stories you can add up to 10 hashtags or one using the Hashtag sticker (while in posts the maximum limit is 30).
Don’t you like your followers to see hashtags in your stories? Or do you think they ruin the aesthetics of your story?
No problem. The hashtags in the stories can also be hidden under GIFs or change the color of the hashtag text so that it blends with the background!
To conclude this article, I want to give you the last essential tip for engaging your followers more through stories.
You need to know that all people love knowing that you value their thoughts and opinions, and the best way to create a close-knit community is undoubtedly engaging !
Ask your followers how their day is progressing, their opinion, recommendations and advice, what they are doing or where they are headed: anything to get them to talk and interact with you and your stories.
Sure at first you might feel embarrassed, but I’m sure you’ll soon realize how people appreciate your interest in them. Remember that a simple question on Instagram can lead to a real chat! Only by doing so can you make all your followers participate 100%! And you will be able to create an incredible expectation for your Stories! Give your audience a voice too, don’t be the only one to speak!
All good things come to an end and we have come to an end for today.
I really hope this article was helpful to you and I thank Monica once again for hosting me on her blog! Maybe we’ll talk again soon, who knows!
If you are interested in the world of Instagram, Influencer, Social Media and company, I can only invite you to visit my blog: www.matteosargenti.com
Good luck to everyone, even Monica!
Thank you for giving me some of your time for reading this article.
See you soon,
P.S. Hey, I’m here too!
This is Monica talking! ?
I hope that Matteo’s tips have been useful to you but above all that you will start using them today to increase views to Instagram stories and create a dialogue with your followers.
I am also happy that Matteo has emphasized the importance of videos also in stories.
I have been saying for some time now that videos are the communication of the future and we need to make the most of them. This is especially true with regards to Instagram Stories. Being seen on video, talking is the best way to create a relationship with those who follow us.
Get over your insecurity and shyness today. Grab your cell phone and start talking directly to your followers in the camera!
Let your friends know all these valuable tips for engaging followers with Instagram Stories. Find the buttons to share this article the way you want.
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Thanks again to Matteo for sharing a piece of his knowledge and we look forward to the next one.