Linkedin page insight: what data to display?

insight pagine linkedin

Linkedin pages continue to be one of the best tools to develop one or more Corporate storytelling campaigns (find out how to do storytelling on Linkedin).

In fact, unlike other social networks, Microsoft’s platform is particularly suitable for the enhancement of certain business realities by sharing economic, financial and niche content.

To achieve strategic objectives, company management will have to leverage:

  • On the potential of Content marketing;
  • On the “propagation” of sponsored ads;
  • On the analysis of the data provided by the social network itself;
  • In the latter case, the social media manager must be able to “extrapolate” the main insights of the Linkedin pages, and to “interpret” them in relation to the objectives set during the strategic phase.

    What data to display on Linkedin pages?

    The administrators of the Linkedin pages can view, in the Analytics section, a series of data relating to the set of activities (social media marketing) carried out on the same company page.

    At the moment, the social network, dedicated to the world of work, allows you to “monitor” the following quantitative information:

    • Visitors;
    • Updates;
    • Followers;

    The first two sections are essential to evaluate the effectiveness of the content and their persuasive capacity, while the third section is useful for those who want to increase their community through an adequate strategy of Corporate storytelling.

    Insight Linkedin pages: visitors section

    Each administrator, in the visitors section, can extrapolate the data of all those who have viewed the page or have navigated within it.

    The insights will not only cover desk and mobile visits, but will also include some demographic information about the users themselves.

    In this case, you will be able to monitor:

    • The job;
    • The location:
    • The seniority;
    • The sector to which they belong;
    • The company dimension;

    In short, these are useful data to profile users to develop personalized advertising campaigns.

    Insight Linkedin pages: the updates section

    In the updates section, you can view a range of information relating to all content – both organic and paid – posted on the Linkedin page.

    In this case, the data will concern:

    • Views;
    • Unique views;
    • Clicks;
    • Ctr;
    • Reactions;
    • Comments;

    • Shares;
    • Social interaction rate;

    All this information can be used by social media managers to evaluate effectiveness and the efficiency of an advertising campaign on Linkedin, or to monitor the “persuasive capacity” of each single post.

    It is from this data that it will be possible to improve Content marketing campaigns and build, at the same time, your own loyal community.

    Insight Linkedin pages: the follower section

    The third and last section – dedicated to the insights of Linkedin pages – is the one concerning the followers of the same page.

    In this area it will be possible to extrapolate the same demographic information included in the visitors section.

    But unlike the latter, all data from the Linkedin community will be grouped in the followers section.

    Why analyze data from Linkedin pages?

    Businesses that want to promote their vital system within the Microsoft platform must periodically analyze the data on the related company pages.

    Only in this way will it be possible to develop high-performance corporate storytelling strategies aimed at enhancing the company and its employees.

    Conclusions

    Linkedin pages are a useful tool for doing Content marketing through a corporate storytelling strategy.

    These hybrid and not purely commercial marketing initiatives can be shared organically or with the help of advertising tools.

    In both cases, the managers of the communication campaigns must be able to extrapolate the data provided by the social network and analyze them over time.

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