Linkedin Pulse: what it is and how to use it

If you have been opening a Linkedin account for some time to tell your professional story. get in touch with companies and possible future employers, you will surely have heard of Linkedin Pulse , the blogging platform of the well-known professional social network perfect for those who want to focus on personal branding and want to make their own work activity.

In the past I have shown you how to change your account password, check the last accesses made, block a person and even how to create an effective profile to get noticed so as to launch your career and discover new opportunity. In this guide, however, I want to tell you about a very interesting solution made available by the Linkedin social platform.

In the next paragraphs I will explain what it is and how to use Linkedin Pulse , a service within the popular social network very similar to a blog with potential not to be underestimated for those who want to promote their professional profile and their company.

Get comfortable on the sofa and dedicate a handful to reading this article minutes of your free time. Make a nice cup of coffee and find out in the next few lines what this particular blogging platform is for. How? Do you think it won’t be useful to you?

Don’t start biased, I am convinced that by discovering more of it you will be able to make the most of it for profit. Well, no more chatter! Now that I have caught some of your attention – and I hope your curiosity as well – I just have to wish you good reading.

Table of contents

What รจ Linkedin Pulse

The first piece of this information puzzle on Linkedin Pulse can only be his business card: what it is. I thought about how to explain to you in the simplest, most direct and practical way possible what Linkedin Pulse is about . I came to the conclusion that to explain in a few words what this interesting blogging platform is, I will tell you that it is a kind of (professional) diary in which to write long or short articles.

Linkedin Pulse, in fact, works as a real blog where you can give vent to any thought and consideration – for this reason I used the metaphor of the diary -. On a social network like Linkedin where professionals from all over the world find themselves sharing their experiences and their work goals, in a section dedicated to the blog you can formulate and publish real articles .

With Linkedin Pulse you can create content to share with your network of contacts in order to bring out your point of view on a certain topic or talk about your business. Within your Linkedin profile, thanks to this completely free service, you will find yourself having a blog to update every time you have something to communicate. We could define it as a valid alternative to other platforms to create blogs such as WordPress or Blogger.

How to use Linkedin Pulse

After having briefly explained what it consists of Linkedin Pulse, I would say that the time has come to get to the heart of this guide and to take a closer look at the usefulness of this service made available by Linkedin.

To start using Linkedin Pulse, know that you need to act directly from your Linkedin profile , so if you don’t have one yet, I suggest you do so immediately and open an account. Follow these simple steps to start writing on the Linkedin Pulse blog using the desktop version of the service.

  • Connect to the official Linkedin site
  • On the homepage click on Write an article under the bar Start a post
  • In the Summary section write the title of your article
  • In the field below start writing the text
  • You can add photos (and more) by clicking on the small square icon that compares next to the text you are writing

  • Click on the icon and choose whether to upload Images, Videos, Slides, Links or an Excerpt
  • After your article, don’t forget to upload your cover image
  • Once completed click on the blue button Publish at the top right

Well, that’s it! Your articles, like all the others you write, will appear directly in your profile in the Activities section. Just select the Articles item to reread them all.

Come on, now have fun writing topics you feel familiar with and share your experiences with your Linkedin community. Writing an article with Linkedin Pulse, as you may have understood by reading the steps I have illustrated, is really very simple and I am sure it will also give you satisfaction!

Why use Linkedin Pulse

After providing you with some simple information on what it is and how to use Linkedin Pulse , I will now list what I believe are its main strengths that allow you to network in a simple and fast way.

  • The articles published on the Linkedin Pulse blog are visible both to your connections and to other Linkedin users (unlike the normal visible posts only to those who follow you)
  • Build a full-bodied storytelling with a nod to SEO writing in order to optimize your text in searches on the platform and beyond
  • The contents published on Linkedin Pulse can also be shared on other social networks, for example on Facebook. This is very important for indexing them on Google
  • You manage to get noticed and highlight your skills. Are you a copywriter? Talk about your experiences in the field of creative writing, the advantages of a good keyword research and share tips to those who are entering this world for the first time

In short, as you can see there are significant advantages that should not be underestimated. Ultimately I can tell you that Linkedin Pulse is an excellent and valid showcase for you and your business because it helps you grow visibility and consensus in the vast Linkedin virtual community. Publish insights on sectors you know, don’t keep your impressions and opinions all to yourself, free your creativity and get noticed!


In this article I explained to you what Linkedin Pulse is and how it works , a very useful platform available for personal profiles who want to share blog articles with the community.

Linkedin is social leading network in the world of work and today it can be considered as the social network par excellence preferred by professionals from all over the world, by those looking for work, by those who want to stay up to date and by those wants to expand its business with new contacts.

With Linkedin Pulse you can publish, in just a few clicks, all the articles you prefer directly in your profile . Come on, now get to work immediately and start writing down your thoughts to embellish and enrich your Linkedin profile in the eyes of other users. Don’t be afraid to express your opinion, get involved!

I hope that what you have read will help you with your presence on Linkedin, if you have any questions, do not hesitate to contact me. I’ll be happy to answer you and give you a hand.

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