The concepts behind “ social networking ” are nothing new, but the ways to connect, network and promote yourself have taken on a whole new meaning (and more fast) in the digital age.
While we once used handshakes, word of mouth and printed letters, relationships today often begin and develop on LinkedIn, Instagram and Facebook.
This means entrepreneurs and experts need to know and use a variety of social platforms to stay relevant, let alone take advantage of emerging opportunities.
Below, you will find what I believe to be the list of the 20 most famous social networks (in Italy and in the world) and most important, and the basic tools needed to understand what serve.
Considered to be synonymous with “social networking” by some, Facebook is the site where you are most likely to find and connect with friends, colleagues and family. While Facebook is primarily focused on sharing photos, links, videos and quick thoughts of a personal nature, people can also show their interest in companies or brands by becoming fans.
If you are looking for a quick and convenient connection between your smartphone camera and all social profiles, then Instagram is the answer. Not only will it allow you to share photos and videos via Twitter, Facebook, and Instagram itself, but you can also choose from a variety of photo filters and invite friends to comment on your photos or ideas.
One of the few major social networks truly geared towards business, LinkedIn is the cyberspace one that networking groups once were local business communities. It’s great for meeting customers, connecting with salespeople, hiring new employees, and keeping up with the latest in a particular industry. If something is important to your business or career, it can probably be done on LinkedIn.
Perhaps the simplest of all social media platforms, Twitter also appears to be one of the most fun and interesting. Messages are limited to 140 characters, but that’s more than enough to post a link, share an image, or even exchange thoughts with influencers or your favorite celebrity. The Twitter interface is easy to learn and use, and creating a new profile takes just a few minutes.
As a video sharing service, YouTube has become so popular that its catalog of billions and billions of videos has become known as “the second largest search engine in the world” in some circles. On YouTube, you’ll find product reviews, promotional clips, and instructions on virtually any topic or discipline. Users have the ability to share, rate and comment on what they see.
Pinterest is something of a giant virtual whiteboard, and it has had a huge impact on social media in recent years (especially overseas). Particularly popular with women and DIY enthusiasts, it allows you to share images, creative thoughts, or project images that others can pin, save or share.
This surprisingly engaging application gives you the ability to take a photo, add effects and text if you wish, and then send it to recipients for a certain amount of time (after which the photo deletes itself and is removed from the server of society). It offers a lot of fun, and potentially a good way to keep in touch with friends.
The WhatsApp concept is simple: send text messages to anyone using the platform, but without paying as for SMS. This simple idea has already garnered more than 700 million fans, making WhatsApp the most popular messaging application in the world.
Born from the ashes of Musical.ly, Tik Tok – known in China as Douyin – is one of the social networks that has managed to achieve the greatest success in a very short time. With an average of 500 million active users every month, the platform has become known especially among the very young of GenZ, because it allows them to express their creativity through the creation of short synchronized music videos .
Tik Tok allows you to share public videos, which can be “likeate” and commented on by all registered users, and thus to acquire more and more followers. Using A hashtag is a label for words or phrases, typical of social networks. Help others interested in a topic to quickly find content on that same … ad hoc, and participate in challenges launched by or other users, allow you to increase and retain your following.
2020 is undoubtedly the year of Telegram. In the first months of the year, the messaging app reached 400 million monthly users, reaching over 1.5 million active users per day. It is therefore impossible not to know the perfect alternative to WhatsApp. For those who still do not know, Telegram allows you to send messages and audio notes just like any other App, but guaranteeing a greater level of security because the messages are not only encrypted but they can even self-destruct.
Available for iOS, Android, Windows Phone, Windows NT, MacOs and Linux, it allows users to exchange messages, videos, stickers and files of all kinds. The real strength of Telegram seem to be the channels, designed as if they were broadcast lists through which brands or companies can provide information to their users in a completely secure way. Soon, video calling could also be added to these features. In short, the social network still seems destined to grow.
If you want social networking engagement to be combined with some sort of expert handbook, Media might be just what you are looking for. With loads of helpful tips, guides and articles, Medium can give you everything you need to start connecting like a pro.
A social network based on the “question-answer” system. Quora is a platform that allows users to answer very specific questions, which have to do with their knowledge or passions. At the time of registration, you are profiled with great attention, so that you can consult questions that have to do with your interests.
The more you answer in an exhaustive manner, the more users vote for the answer and the more you increase in credibility, until you become a Influencer is anyone with the power to influence purchasing decisions of others because of his authority, knowledge, position or relationship with the … or an expert in a particular field. The perfect social network for your Personal Branding strategy.
Created in 2010 in Latvia, Ask.fm is one of the most popular social networks among Italian teenagers (and not only). The operating principle is quite simple and involves an interaction based exclusively on questions and answers – after all, Ask.fm is nothing more than the abbreviation of “Ask for me” -. In fact, the platform offers the possibility to ask questions, anonymously or publicly, by writing them on the bulletin board of another user, who can decide whether to answer and share his answer on the profile or not.
The more other users like your shared answers, the more popular you become. And although the social network has been successful in the past, in recent years it seems to have been targeted because it is considered the perfect place for cyberbullying. An accusation that caused the number of subscribers to the platform to drop.
Seeking to combine the best of Facebook and Twitter into one site, and with the backing of the power of the world’s largest search engine, Google+ was born in 2011, a social network that has a little something for everyone. tastes. In 2019, however, the platform was closed to the public and made available only to G Suite customers. As much as it resembled the other social networks out there, with the ability to add new content and highlight themes with hashtags, Google+ boasted interesting news.
Among these, the possibility of organizing and participating in the so-called “hangouts”, virtual rooms in which all participants could interact with each other using a microphone and webcam. Unlike other platforms, this one allowed to keep contacts separated in circles, so as to protect the privacy of its users.
While Pulse is technically a part of LinkedIn, it’s big enough to deserve a mention. It’s a cross between a blog and a “best of” of your articles, and it’s the perfect medium for sharing new ideas and being updated directly by thought leaders in your industry.
This platform differs from other social networks in that it essentially hosts microblogs for its users. Individuals and businesses, in turn, can fill in their A blog (short for “weblog”) is an “online journal”, or informational website, that displays information in reverse chronological order, with the latest … with multimedia content (such as images and short videos). Tumblr’s fast nature makes it ideal for memes, animated GIFs, or viral content.
16. Vine (RIP)
This site (also available as an app) offered users the ability to share and view short videos. It theoretically offered an almost infinite range of uses, but most of the content on Vine was focused on entertainment, with a heavy preference for easy-to-share “viral” and “memes” content.
Twitter acquired it in 2012, before its official release the following year. In 2016, Twitter announced that it would disable all uploads, but viewing and downloading would continue to work. As of 2019, the complete Vine archive is no longer available.
Meetup is a platform perfectly in keeping with its name, as it is ideal for organizing local groups around specific interests. There are bands on almost everything from music to hobbies, and the hangouts are almost always open to newcomers. This makes it ideal for exploring interest in a specific topic and making new friends at the same time.
Literally translating to “everyone’s website”, Renren is China’s largest social platform. Very popular with the younger audience, it works in a similar way to Facebook, allowing users to share quick thoughts, update their moods, connect with others, and add messages or ideas in a similar way to how you would. with a blog.
Disqus isn’t actually a social media platform, it’s rather a “social engagement” platform, but it can definitely help improve your social activity. It’s great as a tool for commenting and managing feedback on your website (or other websites that use it), and handling spam and troll messages is invaluable. The advanced features also allow conversation tracking.
This Belgian social network is mainly aimed at children up to 25 years old all over the world. Alongside normal social features, such as messages, updates and photo sharing, it also boasts online games and chat features that make it popular with younger users who want to be entertained while connecting with each other. / p>
Born as a Muslim alternative to Facebook (previously called MillatFacebook), this site aims to connect 1.5+ billion followers of the Islamic faith in a single social platform. While its goal may seem ambitious, it is growing rapidly and offers many of Facebook’s features, such as posts, updates and shares, and is already very popular in some parts of the world.
While promoting itself as the largest social network in Europe, vk.com is essentially the Russian version of Facebook, with the same type of profiles, messaging, and games that you would expect from Facebook. Like Facebook, vk.com allows users to enter both personal and professional information about themselves, and to follow or show appreciation for organizations and businesses.
Xing is another professional networking and recruiting site, even if it doesn’t have the global presence of LinkedIn. While it may be mistaken for a job search portal, the site actually has a number of social features that make it useful for developing relationships with vendors, peers, and even thought leaders within the industry. / p>
Weibo, or better known as Sina Weibo, is one of the most popular platforms in China. It is difficult to define its real functionality, but it is a sort of mix between Twitter, Instagram and Facebook. Users can in fact share posts, videos, photos, links and files of all kinds, but at the same time also create microblogs – Weibo precisely means “microblogging” -, which is the function that made the platform famous. The social network also supports gaming activities and promotions to make online purchases on the various ecommerce platforms, and also offers the possibility to follow brands and KOLs. In short, the perfect mix of all the most popular social platforms in the world
Launched by South Korean company Kakao in 2010, Kakao Talk is an instant messaging application that allows you to make calls, send messages, photos, videos, audio notes and much more. A sort of WhatsApp of Korea, through which it is also possible to distribute applications or games of all kinds.
We could call it the Russian social network par excellence. Developed by Albert Michajlovič Popkov and officially launched in March 2006, Odnoklassniki vaguely resembles Facebook, but only if you exclude the possibility of subscribing for ages 7 and up. In addition to the simple social functionality, there are others: money transfer, access to online games, the ability to listen to music and much more. But unlike the Zuckerberg platform, Odnoklassniki is exclusively in Russian , thus limiting access to a specific circle of users.
Have you ever thought that YouTube might have a In business language, a competitor is a company in the same or similar industry that offers a similar product or service. Could it be … ? Well, here it is: Bitchute , a A Web hosting (or hosting) is a service that allows you to publish a website on the Internet. To publish any website online, it is necessary … peer-to-peer video launched in 2017 to circumvent the censorship and demonetization policies of the most famous YouTube. To overcome these problems, the platform uses WebTorrent for sharing P2P videos on the BitTorrent network.
In this way, there is no need to install anything and you can enjoy watching videos like other social networks in the industry. Users will then have to register with name and surname, or even remain anonymous, to access the contents. In short, just what you do with YouTube, but in a different way. It is therefore useless to explain why the success of this social network.
And you, do you use or know other popular social networks that could be useful to companies or professionals? Tell me about them in the comments below!