Using the hashtags most followed on instagram in the right way can help you amplify the reach of your posts and stories, increase engagement and even brand awareness. To achieve these advantages, however, it is not enough to throw in the most followed hashtags at random, but it takes a specific strategy.
This is something that is often underestimated by brands and influencers, as at first glance it can be difficult to understand how and which hashtags to use. Hashtag strategies are not all the same and need to be tailored to target and account, which creates even more confusion for companies trying to figure out strategies on their own.
Today I’ll show you how to create an effective hashtag strategy for your Instagram account, including how to search for hashtags, how to implement and develop hashtag strategies, and even specific hashtags that you should add to your list based on your business goals. If you want to promote your brand or learn how to make money on Instagram, these tactics are for you.
Hashtags on Instagram can be attached to posts and stories and become clickable phrases and words. Any word or phrase can be turned into a working hashtag, as long as it has the # in front of it.
When users click on a hashtag, they are directed to its feed, which shows all the content they have been to. connected. Since instagram added the ability to follow hashtags, people can see posts that contain them in their feed.
Since they are used with the intent of discovering new content, the most followed hashtags on instagram, if used correctly, will allow you to show your posts on the home of many people, even if they do not follow you.
However, it will be useless to insert these hashtags if the content is not strictly relevant to the topic.
There are many things to watch out for when developing a hashtag strategy, so let’s start by looking at which hashtags are the most followed for each category. You can use them as a starting point to develop your own strategy.
Most popular generalist hashtags
Hashtag to invite likes and most followed followers
- # like4like
- # follow4follow
- # f4f
Note : Don’t expect quality from followers or likes that you will get with these hashtags, as these are mainly used by people who are ONLY interested in receiving likes and followers themselves not content
Most followed fashion hashtags
Most followed hashtags about food
- # vegetarian
Most followed hashtags on travel
Most popular hashtags on pet care
Most followed hashtags on technology
Hashtag on the most followed weddings
- # fallwedding
Most popular hashtags on sports equipment and training
Hashtag on the most popular holidays
These should be included in your profile bio and are exclusive to your account. They can be used to increase brand awareness and to encourage users to use them, in order to increase your visibility. Examples include #LiftUpTheGirls by Harper Wilde , #shwoodshop by Shwood Eyewear and #swlfamily by So Worth Loving.
Hashtag on positions
This doesn’t apply to everyone, but if you are physically active and want to attract local followers who could become your customers, use these hashtags to your advantage. Try hashtags like #roma or #milano etc.
These hashtags are not meant to grow your audience, but are meant to broaden the relationship with the audience you already have. These phrases often have little to do with a brand per se, they are hashtags to be used only on specific occasions to make those who see the post laugh. In the example below, #shopitlikeithot and #getitgirl are both all about humor.
Bulk hashtags are general hashtags that can be applied to almost any post. They are used frequently, and are the most followed on instagram. Occasionally they can give your posts a noticeable vibrancy, putting them in front of a very large audience. Some examples are #instagood and #lovelife.
Periodic hashtags can refer to seasons with #summer etc. or a holiday like #christmas or even a day like #sunday etc. Users love seasonal content, like Christmas tree photos in December and bikini photos in August, and are more likely to search for this type of content during their periods.
Trending hashtags come and go, just like clothing or the way you communicate. Sometimes trending hashtags are just very popular hashtags that people are looking for at the time, which have grown in popularity very fast for some reason. In many cases, it is useful to take advantage of these temporary trends to increase the visibility of posts.
Some products have niche audiences. People who buy virtual reality systems, for example, are likely interested in all the latest technologies. Users interested in healthy nutrition may also be interested in training and fitness and look for hashtags such as #legday or #fitness. Use niche-specific hashtags to connect with audiences very similar to yours.
Bremont gives us a practical example. They use hashtags like #luxury and #watchoftheday, knowing that these niche hashtags could connect them to their target audience.
Which types of hashtags should I use?
Not all businesses benefit from hashtag type
A retailer with a national or international reach may not need to use location-based hashtags, for example, and B2B retailers with strictly professional communication should not use entertainment hashtags. So consider what your goals and target are and adjust the hashtags accordingly.
You can use up to thirty hashtags on a single Instagram post. This answers how many you can use, but not how many you should use , which can be quite different.
There is a lot of research on this topic and different results. A fairly consistent aspect is that you should definitely use a few (but still more than one) hashtags on each post. Instagram posts with hashtags receive 70% more likes, according to a study by Agorapulse.
As for exactly how many hashtags to use, the data is inconsistent. Some marketers only use two hashtags, while others use all thirty of them. Actually, you can find out the ideal number for you only by doing some tests, my advice however is to stay on a range of 3-7 well optimized hashtags.
If you want to find out what hashtags and trending topics are right now, you can use Twitter. Inside it has a section of trending topics, where you can see what people are sharing.
Keep in mind that the use of hashtags on Instagram and Twitter is different and Twitter is more focused on news. Use it for the purpose of getting an idea instead of blindly copying and pasting hashtags on Instagram.
Study your competitors
Taking a look at your competitors’ marketing strategy never hurts, this also includes seeing which hashtags they use most often. It may give you new ideas for those to include in your posts.
Influencers, including micro-influencers, are called this for a reason: they have an active audience that follows them for various reasons to which they show products or services to influence their purchasing choices. Unsurprisingly, these profiles have managed to optimize hashtags and improve their results more and more. Take a cue from them and don’t be afraid to “steal” some hashtags.
Use the hashtag search tools
The tools of Hashtag search can help you quickly find the most used hashtags on instagram and other evergreen hashtags.
It is essential to have a good hashtag search tool, because it can provide you with the kind of insight that no other tool can give you.
These are the tools I recommend to get started:
- Keyhole : Keyhole is one of the most comprehensive hashtag analysis tools on the market. They give you a lot of specific information about each hashtag, including the number of users who have used it in their posts, the reach of the hashtag, and the impressions it receives.
- Hashtagify – will show you the overall popularity and recent popularity of specific hashtags. This tool is excellent for discovering new hashtags, as they will show you related terms and hashtags that other users are including in their posts. You can also keep track of hashtags over time, monitoring their popularity to decide if you should remove them from your list rotation.
Should my hashtags be visible?
Nobody wants to read through thirty different hashtags, just to get to the content. Even large blocks of text are visually unappealing and will make you look like someone desperate for visibility.
For this reason, many brands choose to hide most of their hashtags by strategically placing them under the “ Learn More “ tag. Others add hashtags in a comment on the post, but this could cause the hashtags to lose their effectiveness.
The exception is if you are using one or two hashtags for branding or entertainment purposes. In this case, leave them in plain sight, and make sure they are within the post caption. In this they are more likely to be read.
Banned hashtags: the dark side of Instagram
Did you know that there is a whole list of hashtags banned from instagram? Nor are they profanity or obscenities, although those are to be avoided with certainty.
Instagram systematically bans hashtags that are used for spam or in inappropriate ways. Some of these aren’t surprising, like #nasty, but others like #fitnessgirls and #tgif could be used for perfectly innocent reasons. Instagram does not show new content in the feed of a banned hashtag, as long as the feed remains active.
Hashtags can be banned permanently or temporarily, and when you use them, your posts could be penalized. This means they may not appear in your followers’ feeds and may not even appear when users search for other hashtags attached to the post. Using a single banned hashtag can ruin the success of a post.
Measure your hashtag strategy
All social media marketing strategies should be measured whenever possible, and this also applies to hashtag strategies. Hashtags can be much more difficult to rate individually, especially since they are used in groups. This can make it difficult to know exactly which ones are working and which are not. Fortunately, there are several ways to measure the impact of your strategy.
First, take a look at the overall growth of your account. You can do this in just a few clicks with Instagram analytics, although many third-party platforms will offer more details.
See if impressions, reach and likes increase both overall and in individual posts. How many accounts have you reached? what changes have there been during the application of the new strategy? if the positive data increases it’s perfect, if instead the performance of the account stalls or decreases it’s time to make some changes.
Try to evaluate the performance from month to month, in this way you will have more reliable data on to think about.
Hashtags are an essential part of instagram marketing. If you combine your hashtag tactics with a strategy that focuses on getting more Instagram followers, you will see an immediate increase in likes, comments and followers. If you don’t have a strategy, your account may not reach its full potential on the platform.
Use the tools and tips you read in this article to form your list of high-performing hashtags that will grow the reach of your account and will keep your audience engaged.