You should never underestimate the importance of Instagram hashtags, especially the most popular hashtags play a vital role in spreading your post on Instagram and help to increase followers.
When we conducted our research on the most popular Instagram hashtags, we found that 88% of posts from brands and influencers include at least one hashtag and posts with at least one hashtag averaged 12.6% more engagement than those without.
People started using hashtags online as early as 1988 on a platform called IRC – Internet Relay Chat. Even in that prehistoric era of the Internet, people used hashtags for the same reason they do today – to group messages and other content into categories.
The purpose of hashtags Instagram
So why should you include hashtags in your Instagram posts and stories?
Hashtags are used to help you group content. These can be generic hashtags that everyone uses, in which case you are grouping your posts and images with others that upload similar content, intercepting large amounts of users, or niche hashtags , that is, those specific hashtags used mainly by a very loyal community that may also be interested in your content.
Many companies create niche hashtags to develop interest and consolidate together the posts related to a particular product.
Most Instagram users love to increase their following. But it makes little sense to be followed by someone who isn’t interested in your products or services. By using the appropriate hashtags on your content, you are making your posts visible to people who are interested in the same topics. And if they like your posts, they are likely to follow you for the purpose of seeing more content on the same topic.
The higher the reach / interaction ratio , the higher the your account will be considered quality, and will be highlighted by the instagram algorithm, It is useless to reach more reach with hashtags like #followme if your ultimate goal is to sell video courses on affiliate marketing.
You will not other than targeting the wrong audience, in these cases specific content requires specific tags, you should use the most popular hashtags of that niche, so that the right people follow you.
Even if people don’t get to the point of following you, they may still like your content, by liking or commenting, which still helps to get your post out among the target people
Instagram has grown phenomenally in recent years. This means that you are unlikely to accidentally deliver the right content to the right people. When you use hashtags, you are actually helping Instagram reach people who will like them.
The 40 most popular hashtags on intagram
Currently the 40 most popular hashtags on instagram are the following:
- # follow4follow
By definition, the most popular hashtags are the most used hashtags. #love, for example, has been used in 1.8 billion posts as I write this article. This is a problem if you hope to use these hashtags to highlight your posts.
The hashtag goes “ perfectly balanced, as everything should be ” cit. meaning you have to use popular hahstags, yes, but they must be closely related to your content genre, in order to rank your post in the top for that hashtag.
In a way, this concept is similar to SEO when it comes to finding suitable keywords to rank your pages at the top of Google search engine results . Many people will have better results if they try to rank for long tail keywords like “clothing store in rome” more than they can for a more searched keyword like “clothing stores”.
If you are posting a post about love, you could include #love among the hashtags. But it would still be a better choice to focus on using similar hashtags with fewer but still considerable posts, such as #wonderful, #adorable, #hug, #lover or even #loveisintheair.
While the exact list of the most popular Instagram hashtags is constantly evolving, there are clear popularity trends.
There are some niches that always look good on Instagram. The list above shows how many popular posts feature fashion, beauty and food.
The success of the #nature tag suggests that people still enjoy seeing beautiful scenes of nature and the environment.
Which makes sense. Instagram is based on images. People want to see eye-catching photos – which you are much more likely to be dealing with a fashion-forward image or delicious dessert than you are with a photo from another phone or computer.
Some hashtags are seasonal by nature. #summer may be in first place right now, but it will fall out of favor when it’s time to share snowboard and ski photos next winter. #valentinesday skips the charts every February and #christmas in December.
One of the news on instagram more interesting in recent years is the ability to follow hashtags
This makes the use and choice of hashtags even more complex. Your posts have a chance to appear in the feeds of people following the hashtags you use.
This is probably another reason why you should include some “longtail” hashtags in your posts, as it may make more It’s easy for your posts to compete with the thousands, often millions, of other users who use the same popular hashtags.
It’s critical, however, that you only use hashtags related to the specific images you share. Users will definitely not interact, and in the worst case they can mark your content as unsuitable for that hashtag, drastically dropping your reach.
It is also good to vary hashtags often, Instagram has stated that it will penalize people who consistently use the same set of hashtags in every post.