Tricks to get more views
With over 2 billion users worldwide, the amount of content generated on the platform is staggering. However, despite all these users and all this content, why do only 45% of marketers think their Facebook efforts are effective?
Maybe we haven’t thought enough about Facebook AI, or maybe we don’t publish enough content. Should we post 80% useful content and only 20% promotional content?
We’ve heard it all – but the fact is, now and in the future, the machine learning algorithms that run our platforms of favorite social media will continue to improve the user experience.
What does this enhanced experience look like right now?
This is video content.
The video is more important than ever, but if the algorithms favor it overall, how can you capitalize on it?
This article will walk you through some of our findings and give you an idea of how you gain more video views specifically on Facebook.
These tips are relevant to a small business or corporate marketing team. From a paid social campaign or the organic reach of your follower base, a 30-second post or a 20-minute short film.
But first let’s talk about all the different types of Facebook video posts.
Types of video posts on Facebook
To optimize your videos for views, you first need to understand the different types of viewing experiences that Facebook provides.
What will your videos look like on different devices? Will the viewer have to click on something to watch it in full screen, turn on the device or activate the audio? Is there a certain video size that works better than others?
Here’s a quick rundown of all of this.
Landscape Video Post
How to get more views on facebook-video
This is the standard, cinematic post video; optimized for viewing on desktop or mobile and fits well in the right column of Facebook for advertising.
These videos maintain an aspect ratio of 16: 9 (full landscape) and if you change the orientation of the device, they will display in full screen. Very well, they are also the same size as a YouTube video (1920 x 1080).
Portrait Video Post
While this format is best for full-screen and portrait viewing on a mobile device, this aspect ratio (9:16, full portrait) should be placed in the modified square box (canvas) as the l ‘image above.
While not traditional, this format is fast becoming more and more popular for a pretty simple reason: you don’t need to turn your phone to get fully immersive video. Snapchat has made shooting and viewing vertical video on mobile almost a reflex. So if you’re targeting mobile viewers, this is the ideal format. In
But be wary when using it for advertising in the right column. If viewers view it on their desktop, this format will not display correctly unless it is also placed on a canvas.
Square Post Video
Now, square video is becoming a very popular format for two reasons:
One, it won’t change size depending on the orientation of the device. (As I said earlier, mobile phone users actually prefer not to turn their phone, so this reduces friction.)
Secondly, a video in this format takes up more screen space. making it more prominent within the newsfeed.
Link Post on YouTube
Let’s be clear: if you share a YouTube video on Facebook, the platform algorithm does NOT consider it a video post.
It’s just a normal shared link. Facebook populates the YouTube thumbnail into a square cutout box, and then takes the title and description directly from YouTube – you can’t further edit or customize it (although once it was possible).
If a viewer clicks these links on a desktop, these are brought directly to YouTube in a new tab. Alternatively, on a mobile device, a YouTube interface loads into a Facebook frame.
Knowing how video posts are displayed is only half the battle, but now you know your options. To learn more about the different resolutions of Facebook video appearances, check out the “video views” page of the Facebook Ads Guide.
Add captions or subtitles. When posting natively on Facebook, the publisher offers the option to upload a .SRT file or generate captions using their editor. Both options work fine, and if you choose, you can easily order a caption file here.
Alternatively, you can add subtitles in post-production. This could be done using professional video editing software like Adobe Premiere, After Effects, or Final Cut Pro, for example. Or use an online editor like Animoto.
Use impactful introductory text
So what makes viewers stop and watch out?
Let’s take a page from the major publishers’ playbooks on Facebook, Buzzfeed, Thrillist and other pages that get millions of views on their videos.
One thing they have in common is the use of engaging introductory text within the first 1-3 seconds of each video.
The fact is, Facebook users are scrolling through the newsfeed quickly. By simply creating some interesting copy and displaying it quickly, and pairing it with a visually interesting clip, you’ll be able to hook multiple views.
Choose square video
In early 2017, video creators claimed that portrait video would be the next most popular video format, however, with the rise of Instagram and its integration with Facebook, square video has become king. / p>
Square video (or 1: 1 aspect ratio) takes up more space in the newsfeed, and by the simple virtue of being larger, you will likely see more views. Plus, no annoying flipping the phone to find a comfortable viewing experience.
Especially if you advertise in the newsfeed, you should use a square format.
Add the title as a frame
The square video format also makes it easier to add title to the duration of video clips. Instead of a 1: 1 aspect ratio, take a video in 16: 9 format, place it in a square, and use the remaining space for your title. This is how we make our videos above. Adding text like this allows you to quickly communicate your value as users scroll through the newsfeed.
You can make it bold, style consistent with your brand, and never worry about losing context while video is being shared.
We have actually seen an increase in shares using this method.
Use short captions
Finally, be brief in the text accompanying your video. There is no need to describe it in detail to your viewers; let it speak for itself.
In a recent study, Buzzsumo found that messages with a median number of characters of 61 had a higher view rate. Shorter descriptions spark curiosity and encourage viewers to dive right into the video content.
The ultimate key to getting more views on Facebook
I have outlined some very practical applications for getting more views on Facebook, but I leave you with this. If you want more views, stop thinking about yourself and start thinking about the viewer.
How can you give them more value? Do they really have an incentive to watch your content?
If you want to borrow someone’s attention for more than 1 minute, the payout MUST be worth it. You need to communicate your true value and do it with passion.
If you do, and combine it with the tips above, you will see the results you want, be it opinions, shares, comments, leads or click.
Are you ready to take this video marketing thing to the next level? Consider the option of buying facebook views for your videos. In this way you can break the ice with new users, who intrigued by the large number of views, will click to be part of the community. These are practices demonstrated by illustrious studies of some American universities that have shown just how users are reluctant to view content that has not already shown a good level of virality.
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