In every field of the human being there is a sort of geolocation that, in some way, targets the sectors. I’ll explain. When it comes to shoes, as far as production is concerned, one immediately thinks of the Marche region. If we think of engines, Emilia Romagna immediately comes to mind. And so on. Each sector of human activities has a historical heritage that is identified with a specific territory. And this is true in any area. If we pronounce the combination of communication and fashion aloud, the iconography of Milan and its Madunina immediately appears in our heads.
Milan, the capital of fashion , the focal point of everything that is trendy in Italy. This is why the Italian influencer marketing was also born in the Lombard capital, starting from the fashion shows and the fashion district and which was then exported to other sectors and to other cities. Milan remains the beating heart of the world of influencers.
This is why it is not easy to find names elsewhere that have imposed themselves beyond those well-defined and localized boundaries. Influencer marketing, however, is a particular sector, precisely because it leverages the personal characteristics of the people who embody it and who carry out this or that project.
From Milan to Rome, along the street of influencers
Leaving Milan and its fashion aperitifs, we can trace a geography of Italian influencers. Starting from the capital, Rome.
It is true that if Milan is famous for being one of the fashion capitals in the world, Rome is the city of high fashion in our country. With all the consequences of the case.
In Rome, just to get a taste, there are five women who have made fashion their lifestyle, becoming the main fashion influencers in the Roman square. Five women who, individually, created their own space in the digital universe, and who then decided to join forces to give breath to a larger and more structured project. A collective of influencers, we could define it.
Ida Galati (Fashion rooms), Fabrizia Spinelli (What I wear), Nadia La Bella (A smile please), Francesca Romana Capizzi (Don’t call me fashion blogger) and Martina Mercedes Corradetti .
They are between 30 and 54 years old and have many passions that have made them a point of reference for the many women who follow them. Fashion as the central fulcrum of everything, but not only, because the topics range at 360 degrees, from life as a mother to travel. This is the first example in Italy of Fashion Mob , that is a network, all female, focused on influencer marketing and represents an excellent model to follow both for those who think that it is often impossible to network, both for those who believe that to be an influencer you have to be only twenty years old. Each of these five women has a different background and different skills, which have been put at the service of a choral goal, but who then, in their private life, continue to dictate a trend towards their audience of followers with advice and lifestyles, which they are the heart of influencer marketing.
Of course, in Rome there are not only these names, even if it is more difficult to meet them than in the aforementioned Milan. And the areas are not just those of fashion. Let’s think, for example, of the food sector, capable of creating real web stars. Bloggers like Francesca Romana Barberini or like Marika Milano of Breakfast and Coffee, for example. Instagram pages and websites that make the difference and are taken as reference points by large communities. The Although then the mangy point of the question is to understand when you are a blogger and when, instead, an influencer in the pure state. Worlds that intersect, which touch, but which can also be very distant from each other.
Rome is the city of history. And so on Instagram it is also possible to find important personalities of the historic city nobility. The princesses Ruspoli , for example (@ jacinta.ruspoli and @maria_pia_ruspoli).
In short, the influencer marketing landscape is varied and widespread. Overall, it counts fewer raw numbers than the Milanese environment. But as for “influence” in the general sense, Rome is still caput mundi .