The best times to post on Instagram in 2020

What are the best times to post on Instagram?

From analyzing 12 million Instagram posts, we found that the best times to post on Instagram are between 13-15 UTC.

But what is the best time to post on Instagram for your business?

Every Instagram account has an audience unique, with followers located in different time zones, so it’s important to find your custom time to post on Instagram.

Optimizing posting times has been shown to help reach new followers and increase the engagement of your posts

What are the best times to post on Instagram?

To find the times best to post on Instagram in 2020, we analyzed over 12 million Instagram posts, published in multiple time zones times around the world from accounts ranging from 100 to 1 million + followers.

Here are the 3 best times to post on Instagram for each day of the week . (global data)

Monday : 02:00, 10:00 and 14:00 UTC

Tuesday : 06: 00, 08:00 and 13:00 UTC

Wednesday : 03:00, 11:00 and 12:00 UTC

Thursday : 13:00, 16:00 and 23:00 UTC

Friday : 08:00, 17:00 and 19:00 UTC

Saturday : 15:00, 23:00 and 00:00 UTC

Sunday : 11:00, 12:00 and 20:00 UTC

These are the best times to post on instagram based on the global average, it’s a starting point, but if you want to maximize your engagement, you need to find the best time to post based on your audience

Timeliness has always been an important factor in Instagram’s algorithm, but since Instagram updated the algorithm in early 2018, posting time has become more important than ever!

Consequently, if you want to beat Instagram’s algorithm in 2020, you need to find the best times to post when most of your followers are online.

Think of it this way : Since Instagram is prioritizing “new” content on people’s feeds, the best thing you can do is put your content in front of your followers when most of them are actively scrolling through the app.

This is why it is so important to find your personal best times to post on Instagram: By doing this you can ride the algorithm and consequently increase your organic reach, likes, comments and followers

How to find your best times to post on Instagram in 2020:

There are some tools and features you can use to help you find the best times to post based on your audience:

1. Find your best time slots and see when your followers are online

To determine the best time to post on Instagram, it is essential to identify which time slots your followers are the most active. To do this, just look in the Instagram Insights Analytics

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Instagram insights offers you everything you could ask for: you can see where you can find your followers, their gender, their age and, above all, when they are most active on Instagram.

Please note that to access insights you need to set up a business profile or creator profile.

One of the additional benefits of the creator profile is that you can also access the Instagram Creator Studio dashboard, which is packed with valuable audience information, including advanced data for when your followers are online.

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Creator profiles also have access to in-depth data on growth and accounts reached:

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2. Experiment with multiple posting times and measure your progress

If you prefer to manage numbers yourself, you can create a spreadsheet to track how much engagement you get when posting at different times on different days .

Start by choosing five different times during the week.

For example, if you notice that your followers are most active between 5pm and 9pm, you can schedule posts so they are published at 5:00 pm, 6:00 pm, 7:00 pm, 8:00 pm and 9:00 pm.

In the spreadsheet, track how many likes and comments you receive on each post, along with the date and time you posted them.


The next week, change the time your posts are published for each day . For example, if you posted at 5pm Monday in week 1, publish at 6pm in week 2.

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It may take a few weeks, but this information will help you figure out the best days and times to post on instagram based on your audience.

Other factors to consider

Different audiences will, of course, be active at different times, so there are no hard rules on the best time to post on Instagram. But there are a few general rules you should consider:

1. The timeliness factors of the instagram algorithm

As we mentioned earlier, in 2018, Instagram updated its algorithm to give more weight to when is published something.

Does this mean they will be shown in chronological order? Not exactly!

What Instagram did was tweak the algorithm so that, among other things, very old content isn’t constantly being loaded into people’s feeds. Prioritize the most recent posts.

There are a series of factors that influence Instagram’s algorithm, including how much engagement a post has and how long people spend viewing a post.

With the recent change, Instagram has substantially changed the importance ( or the weight) of these factors so that the ‘time a post is published has a greater influence on what appears in the users feed.

2. Scheduling your posts can increase your engagement

We understand that if you post when most of your followers are on Instagram, that post is more likely to have more engagement than usual. But did you know that Instagram engagement has a snowball effect? ​​

When a post receives a lot of likes and comments, this engagement will trigger the algorithm bringing your post up on users’ feeds and potentially making it enter the instagram page explore, which, in turn, will result in a even greater engagement!

It’s a cyclical process: greater engagement leads to greater visibility, which leads to greater engagement, which leads to greater visibility.

Scheduling your posts will make sure they are published at the scheduled time even if you can’t log in to instagram at that time.

3. Publish by Most Active Time Zones

If your primary audience lives in a specific region, such as California, you should post with the Pacific Time Zone (PST) in mind. Likewise, if the majority of your followers are located in New York City, you should post on Eastern Standard Time (EST).

What if your followers are all over the world? This is where experimentation comes in handy!

Also, keep in mind that if you have followers in both North America and the UK, you may find that posting at “in-between” times might work better.

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4. Post more off-work hours than during the day

If you don’t know your audience you won’t get very far with instagram, whether your target is housewives, boxing fighters or successful entrepreneurs, it is important to know when the audience you want to reach is online

Generally, the best times to post on Instagram based on business hours are lunchtime (11am – 1pm 00) and in the evening (19:00 – 21:00).

5. Keep the best posts for the weekend

The differences are slight, but the average Instagram engagement varies by day.

For example, B2B companies can get more engagement during the week while their audience is at work, and bloggers on weekends when their audience is more likely to have time to read their posts.

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