Want to know how to access Instagram’s Explore page? You’re in the right place!
Instagram’s explore page is a super powerful feature for brands – it’s designed to help profiles and businesses get more engagement and visibility on Instagram with minimal effort.
Instagram recently updated the Explore page, adding new thematic channels, a shopping feed, Instagram Stories and a dedicated space for IGTV.
Here’s everything you need to know about new updates, including how to highlight your business on Instagram’s Explore page:
What’s new on Instagram’s explore page
Instagram has worked hard to make the Explore page more personalized for each individual user.
When you click to view your Instagram Explore page, it will look totally different than it might appear on your best friend’s explore page, because it’s spec specifically tailored to help you find new content you’ll like, based on what you already like on Instagram.
Instagram’s algorithm constantly learns from your behaviors on the app, such as which accounts you follow , which posts you like and comments, and which Instagram Stories and IGTV content you love to watch.
Instagram uses this information to create an Explore page with tons of suggestions of similar content that you may like, but don’t follow. already.
Here are some more details on the new features of the Explore page, ideal for brands and companies:
Instagram stories on the Explore page
Just like Instagram’s Explore page recommends posts based on the topics you’re interested in, the page will also show personalized Instagram Stories recommendations!
You can now click and interact with account stories you haven’t followed yet , but they’re probably similar to the ones you interact with frequently.
For brands, this opens up a huge opportunity to be seen by new audiences – they won’t be anymore only your followers watching your Instagram stories. Anyone can view and interact with your Stories via Instagram’s Explore page.
We have some great tips to help you get your Instagram Stories to appear on the Explore page later in this blog post.
New thematic channels on the Instagram Explore page
Instagram has launched thematic channels on the explore page with the aim of offering users a new way to discover content related to their specific interests
Over 200 million of people visit the page explore every day to discover new ideas and find inspiration, so it makes sense that Instagram has created a way to organize all these posts!
When you open Instagram’s Explore page, you will see a section in high with custom channels.
Additionally, there is also a list of ha shtags you might find interesting to give you other ways to explore your interests.
If you’re a brand that wants to access Instagram’s Explore page, it’s important to focus on niche topics and use the best hashtags to help you. to classify your posts!
IGTV Video on Explore Instagram page
Now, IGTV has its own dedicated section on the Explore page, which is great news for video creators and brands!
By tapping“ IGTV ”, you’ll see the recently updated home page for IGTV, where you can browse a custom feed of videos recommended by creators you follow or may want to follow.
It’s another great way that Instagram helps show video content on the platform!
Shopping channel on Instagram browse page
Instagram is taking action to help people shop on the platform, which is great news for brands and businesses!
With the new shopping channel on the Explore page , there is a dedicated space for users who shop from the brands they follow and those who have yet to discover!
It’s a really valuable new feature for brands: it will help people discover more brands and products (based on what other products they are already looking for and buying!) And going from browsing to buying without ever leaving Instagram!
How to Access Instagram’s Explore Page?
So, how do you access the explore page ?
In short, Instagram’s Explore page works by using the algorithm to know user behavior on the app, specifically what they interact with the most.
Instagram uses this knowledge to find similar posts from accounts you don’t yet follow and create a curated grid on the Explore page customized for each user.
And if you’re a business using Instagram, that means the Explore Instagram page could expose your IGTV Instagram posts, stories, and videos to a new audience of potential customers!
How I Got You mentioned a few lines ago, the posts that end up on the explore page are those with the most interactions, but that’s not all, what matters most is the rate of interactions in relation to the number of followers, this is called Engagement
How is the Engagement rate measured?
The Engagement rate is measured by dividing the number of average interactions by the number of followers per 100, for example in an account with 100k followers that has an average of 5000 likes and 100 comments you need to calculate 5100 / 100k * 100 = 5.1%
an engagement rate above 5% is a much above average result, most large accounts have Engagement rate below 3% which is why they don’t end up on the explore page, if you are also part of the majority I have good news for you
on telegram there are specific private groups to increase instagram engagement, called Telegram Pods these are used mainly by brands and influencers to enter the page explore and receive an exponential increase in visibility and followers
are groups made up of tens of thousands of people who exchange likes and comments, I explained in detail how they work in this article on engagement groups
Find the best time to post
To get your content to the Instagram Explore page, there are two very important factors important to consider when it comes to finding times to post on instagram
First, if you know when your followers are most active on Instagram, your posts will get more engagement as your followers are online to like, comment and interact with your latest posts.
High engagement in your posts, especially quickly after posting, signals the Instagram algorithm that this content is “valuable” and worth putting it on the Explore page for others to discover and interact with!
Secondly, if you know when your current audience is most active online, there’s a good chance that your potential audience – those who might find your content on the Explore page – will be online too!
You hate me or them, there’s no denying the power of the hashtag.
Posts with at least one hashtag on average have 12.6% more engagement than posts without hashtags, so if you want to get more Likes on Instagram and access the Explore page, hashtags are essential.
Hashtags can also help you be seen on the Explore page of other people who are using and interacting with the hashtags you use!
So by simply using the right hashtags for your post topic, you will be highlighted to other users interacting and using the same hashtags.
Don’t forget to use hashtags in your Stories too of Instagram as this can really help give your Stories an exposure boost.
More exposure means more engagement, and more engagement means that Instagram’s algorithm thinks yours is interesting content to share with other users.
But remember: it’s extremely important to be strategic with yours. hashtags.
Instead of using the most popular Instagram hashtags, it’s best to be selective, with the best performing niche Instagram hashtags for your industry that have an engaging community behind them and are specific to the your audience.