Why sell on Facebook marketplace

vendere su Facebook marketplace

Facebook marketplace is the virtual place where companies, but also freelancers, can market their products or their services.

It is one of the largest marketplaces on the web, given that small and very small businesses use this e-shop on a daily basis to sell their goods in Italy and around the world.

How to sell on Facebook marketplace

To take advantage of the potential of Facebook marketplace, simply activate a company page on the most famous social network in the world and complete the shop section (find out how to set up a virtual shop on Facebook).

Alternatively, each user can publish one or more sales announcements or can purchase the products already marketed within the virtual showcase.

Obviously, companies will have to opt for “ direct marketing ” since the latter solution offers more advantages than indirect sales.

Why sell on Facebook marketplace

Companies that decide to sell their products or services on Facebook will benefit from the following advantages:

  • Manage the catalog of company assets;
  • Customize the shop;
  • View the statistical data of the shop;
  • Marketing the products on Facebook ;
  • Sell products on Instagram;
  • Create advertisements for products;
  • Possibility to connect another shop to the marketplace;

In short, with Facebook marketplace it will be possible to manage a real e-commerce on a third-party platform.

Who can sell on Facebook marketplace

In fact, opening an account on the Facebook shop is completely free, and the companies themselves will only have to bear the advertising costs to promote their products or services.

Furthermore, Facebook marketplace is also useful for those who want to adopt a sales orientation in their social media marketing strategies.

How to set up a shop on Facebook marketplace

Setting up the account on the Facebook marketplace is very quick since with a few simple clicks, the store is already online.

Once the contractual conditions of the American social network have been read, the administrators of the page will have to configure the relevant catalog.

In the section of the same name, you must enter all the items sold as well as the following data:

  • Product photo;
  • Product name;
  • Product description;
  • Link for possible purchase;
  • Product price;
  • Product availability;
  • Product categorization;

The latest information is especially relevant for the social network that will show them while browsing the shop.

What to do after configuring the catalog on Facebook marketplace

After configuring the store, the company will be able to sell its products directly on the Facebook page – by sharing a single product – or alternatively it can leverage advertising to promote the same goods.

In the latter case, the marketing experts must be able to calculate the Roi in order to evaluate the investment and the related profits.


Facebook marketplace is Mark Zuckerberg’s e-shop where companies and freelancers can sell their products and services.

It is one of the largest marketplaces on the web and allows local businesses to extend their business beyond territorial boundaries.

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