Instagram is growing faster than any other social network. It also has the most uniform age distribution. More than 200 million people visit an Instagram business profile every single day .
Your Instagram profile creates the first impression of your brand and is the backbone of your presence on Instagram. At the center of your Instagram profile is your biography. 150 characters to introduce you and show new visitors why they should follow and interact with your brand.
What an Instagram bio should do for your brand
Your Instagram bio shows visitors who you are, what you offer, and why they should care. It is worth investing some time to write it well.
It could be the first point of contact for someone who has discovered your brand by clicking on an Instagram hashtag. Your bio makes it clear why someone should follow you.
A great Instagram bio highlights your brand personality and prompts users to take action, whether it’s clicking your link, visiting yours. shop offline or just follow your account.
What’s included in your Instagram profile biography
Before you start thinking about what to write, you need to know all the components of your profile.
When you introduce yourself, it makes sense to start with your name . Write the exact name of your brand, of course, but you don’t have to stop there.
The fields name and username are the only parts of your Instagram profile that are included in Instagram searches. This means you can also include a variation or abbreviation of your name if you think it’s a term people might use to search for you, like Saturday Night Live does.
This is your identity on Instagram. It is your @ handle and is part of your profile URL (instagram.com/username). Use consistent management on social networks to facilitate the discovery of your account.
This is the only place on Instagram where you can post a clickable link.
You can change the URL as many times as you want. You may want to link to your latest or most important content (like the latest blog post or youtube video) or a specific landing page for visitors from Instagram.
If you have a business profile on Instagram, you can choose a category for your business. This appears under your name and can help people see at a glance what you do.
Using a category for your business can free up space in your Instagram bio, as it’s not need to repeat this information. However, it only appears in the mobile version, so you can’t assume everyone will see it.
Company Profiles They may include contact buttons that allow people to call you, email you, or get directions to your business directly from Instagram.
When you add your address to your Instagram business profile, it appears below your bio. This is another way to free up space and use it only for essential information
Buttons call to action
You can encourage people to take actions directly from your Instagram bio with CTA buttons. This allows your followers to take actions such as booking a table at your restaurant or buying tickets for your event.
That little blue tick is incredibly valuable, as it assures visitors that they have reached your official Instagram account. Do you want it too? Check out our guide on how to get verified on Instagram.
Finally, there is the biography itself. Your Instagram profile bio can only contain 150 characters to explain who you are and what you do. It should also convey your brand’s unique personality and show your audience that they’ve come to the right place.
That’s a lot to ask from such a small amount of text. To make your bio stand out, you’ll need to use some creative ideas.
So, let’s understand how to write the best instagram bio possible.
How to write bio by Instagram
Your Instagram bio is your introduction to new followers. A boring bio won’t inspire people to click the Follow button , even if you have some great photos in your feed.
Your photos show users what you do. Your bio is your chance to tell them who you are. After all, it’s about social media – it’s important to be human.
You also pass important important information about your account here. What is your brand promise?
If you are an entrepreneur? , what are your skills?
Are you a local business? what are your flagship products?
Canadian Blood Services does a great job of showing the importance of their work by using an authoritative, humane and appropriately serious brand voice.
The BarkShop bio is more informal, which is entirely appropriate for their brand.
Imagine how strange it would be if these two brands swapped the style of the biography? Each works perfectly for the brand they represent. That’s why you need to understand your brand’s voice and personality.
If you can, get a good copywriter. Make sure you follow the principles of writing for social media. Many of the strategies for writing a great Instagram caption apply here as well.
Add hashtags to your bio Instagram is a great way to connect your content. You could include a hashtag from your brand to promote and collect your content.
Please note that hashtags in the Instagram bio are clickable but do not appear in hashtag search results. Don’t include hashtags that aren’t directly related to your business, as each one represents an opportunity for potential followers to click and send them away from your content.
Play with emoji
Emojis convey a lot of information in a single character. They are a great way to highlight your brand personality and provide key details in a small space.
The DontWatchHungry account uses a series of emojis to make sure visitors know at a glance that they have reached a profile involving food.
Use spaces and line breaks
People tend to read small bits of information. Make this information easy to identify by using line breaks.
Modern Tiny Living uses emojis as bullets to showcase their company’s key points, which wouldn’t make much sense written in paragraph form.
On mobile devices, the best solution is to create your bio with the desired spacing using notepad. Then, copy and paste into your bio field.
Write a compelling call to action
A good marketing strategy includes calls to action clear and convincing. Your Instagram bio is no exception. Give visitors clear direction. What is the first thing you want people to do after they visit your profile?
You may want to send traffic to your site where they can buy your products. But you may have a different conversion goal in mind. Maybe you want people to sign up for your YouTube account or newsletter.
Maybe you want them to visit your website. You could say “Visit our website”, of course. But you can also get more creative, as Victoria Emerson Design does with her all to action: “come and see what you love.”
Make sure your call to action supports your instagram marketing goals and that they invite you to click the link in the bio, the easier and faster it is the more likely your followers are to take those actions.
They will be more likely to click a link they already have in front of their eyes rather than google your site.
Ideas for instagram bio
Still not sure what to write in your bio or how to make it stand out? Here are some bio ideas and examples to get you started.
Funny Instagram Bio
While it doesn’t work for every brand, sometimes l humor can be a great way to break the ice.
Old Spice uses humor that aligns with their famous ad campaigns. “Muscles. Smells. ” Yes, this is Old Spice for short.
Creative Instagram Bio
When you really want to get creative with your Instagram bio, try one of these creative Instagram hacks for your bio.
Use custom fonts
Technically, you can only use one “font” in your Instagram bio. But there are tools out there that will help you create the look of a custom font by mapping text to existing special characters.
Here’s what my Instagram bio looks like in a few different fonts, created using the tool Instagram font.
You don’t have to use special fonts throughout the bio , but you could choose a few words to strategically embed for visual appeal.
Like The Daily Type does, it’s a good idea to use this trick sparingly, rather than dressing the entire bio in fancy fonts.
Once you’ve found the font style you like, copy and paste it into your Instagram bio.